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Navigating Success in Corporate Business: Finding Your Strategic Fit

As corporate landscapes evolve, aligning with corporate initiatives becomes crucial for success. This guide by Tina Beckett, President of Accessing Corporate Business, emphasizes the need for continuous improvement and strategic partnerships. Discover key steps such as researching potential customers, understanding their industries, and presenting a compelling business case. Learn to evaluate your fit within a targeted company by assessing their culture and needs. This proactive approach ensures you are not just a vendor but a valued strategic partner in the ever-changing business environment.

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Navigating Success in Corporate Business: Finding Your Strategic Fit

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  1. Accessing Corporate Business Where do you fit? Tina Beckett, President

  2. Accessing Corporate Business Our world is changing like never before. Companies seeking business with corporations must adopt a philosophy of continuous improvement in order to be SUCCESSFULLY aligned with corporate initiatives and be SUCCESSFULLY positioned for corporate business. Vendor  Supplier  Strategic Partner Where do you fit?

  3. Accessing Corporate Business • Research the potential customer and opportunity • Know their business • Know their suppliers • Review membership organizations • Find a lead resource – use wisely • Associate with related organizations

  4. Accessing Corporate Business • Present your business case • EBE certification - not your identification • Company history • Company philosophy • Client list • Value proposition • How will you provide EXCELLENT service? • Show you understand their challenges • Show you understand their industry • Credibility of your staff

  5. Accessing Corporate Business • Prepare to learn and evaluate • Learn about the whole environment: • Ask for a tour, review their annual report, etc. • Listen and hear. Ask lots of questions, company philosophy, structure, etc. Watch body language. • Note questions they ask you. • Find out who all the stakeholders are. • Use your network for advice.

  6. Evaluate: • Do you fit with this opportunity/company, their policies, etc. • What have you learned that can help you reposition/revaluate/improve? • Does this company fit within your company’s marketing plan? • Nurturing existing customers • Exploring new customers

  7. Accessing Corporate BusinessKnow where you fit! Thank you! Tina Beckett, President

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