ELEMENTS OF A SAWEN FUNDRAISING STRATEGY

1. ELEMENTS OF A SAWENFUNDRAISING STRATEGY

2. DETERMINE FUNDRAISING NEEDS • IDENTIFY FUNDRAISING SOURCES • DEVELOP FUNDRAISING TOOLS • DEVELOP PROJECT PROPOSALS • IDENTIFY FUNDRAISING ACTIVITIES • DEVELOP FUNDRAISING CALENDAR

3. FUNDRAISING NEEDS • SECRETARIAT OPERATIONAL COSTS • Salaries, rent, utilities, office running expenses, travel • CORE SECRETARIAT ACTIVITIES (Core funding) • Coordination, information collation, communications, • Etc. (see Work Programme) • PROJECT COSTS (Restricted funding) • (see Work Programme)

5. FUNDRAISING SOURCES • DONORS • Aid agencies, governments, inter-governmental • organisations, non-governmental organisations, • Foundations, private sector, public (?) • MEMBER STATE CONTRIBUTIONS • Subscriptions, Trust Fund, in-kind contributions • SERVICES • Workshop fees, reports, consultancies

6. FUNDRAISING TOOLS • PROJECT PROPOSALS • CONCEPT NOTES • PROJECT PORTFOLIO • DONOR PORTFOLIOS • ORGANISATIONAL BROCHURE • ISSUE-BASED BROCHURES (e.g. Illegal wildlife • Trade in South Asia) • PROJECT LEAFLETS • LETTERS FROM THE SECRETARY-GENERAL • WEBSITE • SAWEN NEWSLETTER (printed or electronic)

7. FUNDRAISING ACTIVITIES • INDIVIDUAL DONOR MEETINGS & VISITS • DONOR ROUNDTABLES • INTER-GOVERNMENTAL MEETINGS • WILDLIFE-RELATED CONFERENCES • WORKSHOPS & OTHER MEETINGS • SAWEN MEETINGS & EVENTS • SAWEN SPECIAL EVENTS (e.g. organise a • Conference on Illegal Wildlife Trade in South • Asia or launch a mini-report on Illegal Wildlife • Trade in South Asia • FUNDRAISING CALENDAR • MEDIA PRESS RELEASES & EVENTS • FUNDRAISING CAMPAIGNS?

8. DONOR ROUNDTABLE • DETERMINE GOAL AND OBJECTIVES • Create greater awareness and support for SAWEN • objectives and work • Highlight importance of SAWEN plans, projects and • activities • Seek donor input and suggestions in order to understand • donor needs and motivations • Demonstrate member State support and commitments • to SAWEN • Highlight existing support and commitments by donors, • Non-SAWEN governments, IGOs, NGOs and other • stakeholders

9. DONOR ROUNDTABLE • INVITEES • Existing donors • Potential donors • Relevant inter-governmental organisations • NGO partners • Member State representatives • Media

10. DONOR ROUNDTABLE • POSSIBLE AGENDA • The significance of South Asia’s biodiversity • resources • Threats of illegal trade • SAWEN background history and objectives • Member state presentations on the importance • of SAWEN • Partnerships: Presentations by SAWEN partners • SAWEN successes and achievements • SAWEN work programme 2011 • SAWEN future plans and vision

11. DONOR ROUNDTABLE • POSSIBLE TIMING • Relevant regional meetings (e.g. March • Tiger Conference side event) • Relevant international events (e.g. August • CITES Standing Committee side event) • Official opening of Secretariat office • Other international dates (e.g. International • Year of Forests, UN Days) • Special SAWEN event e.g. organise a Conference • on Illegal Wildlife Trade in South Asia or launch a • mini-report on Illegal Wildlife Trade in South Asia

12. COMUNICATIONS • DETERMINE COMMUNICATIONS NEEDS • IDENTIFY TARGET AUDIENCES • DEVELOP COMMUNICATIONS TOOLS • IDENTIFY COMMUNICATIONS ACTIVITIES • DEVELOP COMMUNICATIONS CALENDAR

13. COMMUNICATIONS NEEDS • Internal Member State communications • Donor communications • Partner communications • Communications with IGOs • Communications with NGOs • Media communications • Public awareness

14. COMMUNICATIONS TOOLS • MEMBER NOTIFICATIONS (Internal) • PROJECT LEAFLETS (Donors, IGOs, NGOs) • PRESS RELEASES (Media) • TECHNICAL REPORTS (Donors, IGOs, • NGOs, Media) • ORGANISATIONAL BROCHURE (All) • ISSUE-BASED BROCHURES (e.g. Illegal wildlife • Trade in South Asia) (All) • WEBSITE (All) • POSTERS (All) • SAWEN NEWSLETTER (All)