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  1. INSERT ERA COMPANY LOGO HERE reverse prospecting feature OUR APPROACH A GUIDE TO HOW ERA KEY REALTY SERVICES WILL WORK WITH YOU TO SELL YOUR HOUSE planning marketing pricing selling

  2. A SYSTEM FOR SUCCESS… INSERT ERA COMPANY LOGO HERE • UNDERSTANDING YOUR GOALS • INSPECT YOUR HOME • SELLING YOUR PROPERTY • Marketing • Market Conditions • Pricing • QUESTIONS • WHAT NEXT? ERA KEY REALTY SERVICES ERA MARKETING PRESENTATION

  3. WORKING WITH ERA: Our Mission and Values INSERT ERA COMPANY LOGO HERE • My Mission is to earn YOUR real estate business for LIFE, by providing unparalleled service with the highest levels of integrity, expertise and professionalism » Mission Statement Core Values • We Believe in Hard Work • We Believe in Teamwork • We Believe in Acting with Integrity • We Believe that you Get by Giving • We Believe in Seeking Solutions • We Believe in FUN!

  4. INSERT ERA COMPANY LOGO HERE WHY ARE YOU SELLING? WHERE ARE YOU MOVING? WHEN WOULD YOU LIKE TO HAVE YOUR HOUSE SOLD? WHAT IS DRIVING YOUR DEADLINE? WHAT CHALLENGES DO YOU ANTICIPATE HAVING? WHAT ARE YOU LOOKING FOR IN AN AGENT? UNDERSTANDING YOUR SITUATION AND GOALS

  5. A SYSTEM FOR SUCCESS… INSERT ERA COMPANY LOGO HERE • UNDERSTANDING YOUR SITUATION • INSPECT YOUR HOME • 3. SELLING YOUR PROPERTY • Marketing • Market Conditions • Pricing • 4. QUESTIONS • 5. WHAT’S NEXT? ERA KEY REALTY SERVICES ERA MARKETING PRESENTATION

  6. INSERT ERA COMPANY LOGO HERE • WHAT ATTRACTED YOU? • WHAT WOULD YOU DO IF YOU STAYED HERE? • MAY I SUGGEST IMPROVEMENTS? • MANY EYES HAVE TO “BUY” • Agents • Buyers • Appraiser • Lender • Inspector • Insurance YOUR HOME…..LET’S TAKE A LOOK!

  7. A SYSTEM FOR SUCCESS… INSERT ERA COMPANY LOGO HERE • UNDERSTANDING YOUR SITUATION • INSPECT YOUR HOME • 3. SELLING YOUR PROPERTY • Marketing • Market Conditions • Pricing • 4. QUESTIONS • 5. WHAT’S NEXT? ERA KEY REALTY SERVICES ERA MARKETING PRESENTATION

  8. SELLING YOUR PROPERTY: MARKETING INSERT ERA COMPANY LOGO HERE

  9. SELLING YOUR PROPERTY: MARKETING INSERT ERA COMPANY LOGO HERE Buyer Truths: • 33% looked online FIRST. • 94% look online during the process. • 55% of Buyers were first time buyers in 2010 • Average age was 32, 39 for repeat buyers. • Average distance from current home was 11 miles. • Proximity to work was a major deciding factor • 92% used an agent • 20% were single females • Top items buyers wanted to see; a. Pictures b. Tours/videos c. Property details d. Mapping e. Instant communication • By 2014 most searches will be done on a mobile device • EVERY Buyer (and most Sellers) I know watch HGTV! 2007-2010 NAR Study of Home Buyers and Sellers, ERA Key marketing survey of “initial source of buyer contact”

  10. SELLING YOUR PROPERTY: MARKETING INSERT ERA COMPANY LOGO HERE PREPARING YOUR PROPERTY • Step 1: Removeany buyer “objections”- Cleanup • Step 2: Fix up- Repair • Step 3: Prepare to show- Staging

  11. INSERT ERA COMPANY LOGO HERE STEP 1: CLEANUP SELLING YOUR PROPERTY: MARKETING $1,500 $2,000 to Average home price increasefor cleaning and de-cluttering. Source: StagedHomes.com 2010 statistics

  12. INSERT ERA COMPANY LOGO HERE STEP 2: REPAIR SELLING YOUR PROPERTY: MARKETING low-cost repairs can make a big impact and make your property feel “move-in ready.”

  13. INSERT ERA COMPANY LOGO HERE STEP 3: STAGING SELLING YOUR PROPERTY: MARKETING 94.6% of Accredited Staging Professional staged homes sell on average in 33 days or less. Source: StagedHomes.com 2010 statistics

  14. SELLING YOUR PROPERTY: MARKETING INSERT ERA COMPANY LOGO HERE • 51.6% of Buyers said the yard sign was important in their search • “Pre Sold” on the neighborhood and location • Promote your property around the clock • Our distinctive colors and shape make the sign stand out from the “rest of the crowd”. • Directional signs, Open House Signs, Text ERA signs all add exposure for your home.

  15. INSERT ERA COMPANY LOGO HERE ERA® KEY REALTY PROGRAMS THAT HELP US MARKET AND SELL YOUR PROPERTY: SELLING YOUR PROPERTY: MARKETING ERA HOMEZONE MARKETING® ERA GOLD STAR PROPERTY MLS & REAL ESTATE AGENTS WEB BASED MARKETING ERA® KEY E-LEADS ERA® KEY RELOCATION

  16. INSERT ERA COMPANY LOGO HERE 94%of consumers used the internet during their home search. • www.ERAKey.com • www.MichaelSeaver.com • Home Zone Virtual Tours • Agent & Office Super Profiles • ERAKey.com Mobile App • TXT ERA® • MLSPropertyFinder SELLING YOUR PROPERTY: MARKETING

  17. SELLING YOUR PROPERTY: MARKETING www.ERAKey.com www.MichaelSeaver.com Home Zone Virtual tours Agent & Office Super Profiles ERAKey.com Mobile TXT ERA® 33%of buyers first step was to look online ONLINE LISTING PROVIDERS

  18. INSERT ERA COMPANY LOGO HERE www.ERAKey.com www.MichaelSeaver.com Home Zone Virtual Tours Agent & Office Super Profiles ERAKey.com Mobile App TXT ERA® SELLING YOUR PROPERTY: MARKETING + OVER 100 LOCAL NEWSPAPER WEBSITES LOCAL MEDIA OUTLETS

  19. INSERT ERA COMPANY LOGO HERE ENHANCED LISTINGS PAGES • We will enhance the presentation of your property on many high-traffic real estate sites, such as, Trulia, Zillow and Realtor.com • It will appear earlier in a search. • It is more prominently displayed with more photos • Design enhancements and generally stands out from other listings. SELLING YOUR PROPERTY: MARKETING

  20. SELLING YOUR PROPERTY:MARKETING INSERT ERA COMPANY LOGO HERE

  21. SELLING YOUR PROPERTY:MARKETING INSERT ERA COMPANY LOGO HERE • HomeZone Audio Visual Tour • The Audio Visual Tour enables buyers to not only see but also hear every benefit of your home. According to the most recent study of homebuyers & sellers, Home Buyers rank visual tours as the most important item after pictures when it comes to their on-line search needs HomeZone enables the listing agent and seller to customize the experience a homebuyer has when viewing a listing on-line.

  22. SELLING YOUR PROPERTY:MARKETING INSERT ERA COMPANY LOGO HERE • Property Flyers • ERA Key Realty Services In-house Marketing Department creates custom brochures for every home we market. • These brochures remind buyers of the features your home has to offer.

  23. INSERT ERA COMPANY LOGO HERE • Property Specific Website • Every home we list, is provided with it’s own property specific webpage. SELLING YOUR PROPERTY: MARKETING • Links to audio visual tour • Option for buyer to print marketing flyers & brochures • Interactive map display • Provides overview of features • Provides complete contact info for buyer to reach list agent • http://www.myhzm.com/36391 • http://www.myhzm.com/44035 • http://www.myhzm.com/46691 www.18commodoreroad.com

  24. SELLING YOUR PROPERTY:MARKETING INSERT ERA COMPANY LOGO HERE • YouTube Video & Craigslist.com • As a leader in technology we, ERA Key Realty Services, strive to also be a leader in consumer trends. Today’s Gen X and Gen Y buyers are utilizing both YouTube & Craigs list during their home search. • In order to provide you, our seller with maximum exposure to the buying public, we’ve created a marketing campaign to reach every possible segment of the buyer population

  25. TEXTING STATS • 18.5 billion texts are sent each month. • 68.7 million text users. • 98% of all U.S. cell phones have text functionality. • Text messages are read within 15 minutes of receipt. SELLING YOUR PROPERTY: MARKETING INSERT ERA COMPANY LOGO HERE • With HOMEZONE TEXT ERA®, potential buyers receive requested property information via text message quickly. • Promoted via your yard sign, flyers, etc. • With the Homezone site, prospective buyers can view your property directly from their cell phone. • Buyers can be directly connected to me on my cell HOMEZONE TEXT ERA®PROGRAM BENEFITS Source: Yahoo.com October 2010

  26. TEXTING STATS • 18.5 billion texts are sent each month. • 68.7 million text users. • 98% of all U.S. cell phones have text functionality. • Text messages are read within 15 minutes of receipt. SELLING YOUR PROPERTY: MARKETING INSERT ERA COMPANY LOGO HERE HOMEZONE TEXT ERA®PROGRAM BENEFITS Source: Yahoo.com October 2010

  27. SELLING YOUR PROPERTY:MARKETING INSERT ERA COMPANY LOGO HERE

  28. SELLING YOUR PROPERTY:MARKETING INSERT ERA COMPANY LOGO HERE

  29. INSERT ERA COMPANY LOGO HERE SELLING YOUR PROPERTY: MARKETING

  30. SELLING YOUR PROPERTY: MARKETING INSERT ERA COMPANY LOGO HERE ERA Key e-Leads Department PROGRAM BENEFITS • Online requests are routed immediately via cell phone and e-mail. • Creates an opportunity for immediate follow-up. • Tracks the source of all property leads. ERA® Key e- Leads 2. ERA e Leads coordinator responds immediately HOW ERA KEY e-Leads WORKS 1. Consumer inquiresonline New Approach to Company Leads Lead router™ Process 3. Consumer receives information and follow up 5. Managers and Brokerage Monitor All Leads 4. Consumer connected to the agent immediately

  31. INSERT ERA COMPANY LOGO HERE Realtors and MLS: SELLING YOUR PROPERTY: MARKETING • 70% of homes sell with the assistance of another agent • Town tours and Broker luncheons encourage activity • Unbranded tours present your property to all agents buyers • Your property will be presented directly to other agents qualified buyers • Quality feedback from the professionals in this market. • MAPass ensures proper showing setup and feedback – you will never miss a qualified buyer By hiring me, you “hire” all the agents in the marketplace to help get your house sold…and I will coordinate everything.

  32. SELLING YOUR PROPERTY: MARKETING INSERT ERA COMPANY LOGO HERE ERA Key Relocation Department PROGRAM BENEFITS • Full Time relocation department • PRIMARY Cartus Broker for our marketplace • 30% of Buyers come from outside the immediate market area • Cartus handles over half of all corporate relocation in the U.S. • Motivated Buyers that need to move. • Domestic and international relocation • Third Party Validation that ERA Key Realty Services is the RIGHT CHOICE in today’s market! 2. ERA e Leads coordinator responds immediately ERA KEY Relocation 1. Consumer inquiresonline 3. Consumer receives information and follow up 5. Managers and Brokerage Monitor All Leads We are committed to making the Whole World your Market! 4. Consumer connected to the agent immediately

  33. INSERT ERA COMPANY LOGO HERE My commitment: To effectively reach every potential buyer for your home, either directly or indirectly, wherever they may be….. SELLING YOUR PROPERTY: MARKETING • Signage • Flyers • Direct mail/email campaigns • Open Houses • ERA Talking Gallery • Social media

  34. SELLING YOUR PROPERTY: MARKETING INSERT ERA COMPANY LOGO HERE

  35. SELLING YOUR PROPERTY: MARKETING INSERT ERA COMPANY LOGO HERE ERA® GOLD STAR PROPERTY: MAKE YOUR PROPERTY MORE COMPETITIVE IN AN HGTV WORLD • Program Highlights • Systematic approach to home selling preparation. • Meaningful enhancements for a potential buyer. • Enhanced marketing materials to distinguish your home. • Positions you to sell for and get the most money possible. • Attainable criteria for qualifying: • Home Staging – a competitive minimum • ERA Home Protection Plan™ • Pre-listing home inspection –recommended • Pricing plan to create excitement and “Fear of Loss” for buyers. • Seller’s disclosure and showing accessibility.

  36. SELLING YOUR PROPERTY: MARKETING INSERT ERA COMPANY LOGO HERE

  37. SELLING YOUR PROPERTY: MARKETING INSERT ERA COMPANY LOGO HERE ERA HOME PROTECTION PLAN®: PROGRAM BENEFITS • Provides buyers with more confidence in purchase decision. • Protect yourself against costly repairs during listing and escrow. • Avoid after-the-sale disputes and unwanted surprises! ERA HOME PROTECTION PLAN® 29% 15% better chance of sale when using an ERAHome Protection Plan®. Homes sell on average faster with an ERA Home Protection Plan® than without. Source: Study conducted in conjunction with a large national real estate firm and funded by AHS. Results verified by Cannon & Company, a third-party accounting firm. Data compiled from such firm's residential real estate listings that closed between 1/1/07 and 3/31/08 (158,197 total listings).

  38. INSERT ERA COMPANY LOGO HERE 29% better chance of sale when SELLING YOUR PROPERTY: MARKETING using an ERAHome Protection Plan®. ERA HOME PROTECTION PLAN® 15% Homes sell on average faster with an ERA Home Protection Plan® than without. Source: Study conducted in conjunction with a large national real estate firm and funded by AHS. Results verified by Cannon & Company, a third-party accounting firm. Data compiled from such firm's residential real estate listings that closed between 1/1/07 and 3/31/08 (158,197 total listings).

  39. A SYSTEM FOR SUCCESS… INSERT ERA COMPANY LOGO HERE • UNDERSTANDING YOUR SITUATION • INSPECT YOUR HOME • 3. SELLING YOUR PROPERTY • Marketing • Market Conditions • Pricing • 4. QUESTIONS • 5. WHAT’S NEXT? ERA KEY REALTY SERVICES ERA MARKETING PRESENTATION

  40. HOUSES SOLD Size of market (total). Composition of sales by price. The current market conditions will impact pricing, how long your property may be on the market and many other factors we need to consider. SELLING YOUR PROPERTY: MARKET CONDITIONS Houses sold in last 90-120 days

  41. DAYS ON MARKET Longer on market/lower price. How can we impact number of days on market and command higher price? SELLING YOUR PROPERTY: MARKET CONDITIONS

  42. AVERAGE SALE PRICE Pricing is one of the critical sales tools, and understanding the dynamics of pricing is critical to a successful sale. The current market is down 40% from peak pricing in October 2006 but up 15% from March 2009. An additional consideration is the list-to-sell ratio. Currently market is 86% and my results are 95%. SELLING YOUR PROPERTY: MARKET CONDITIONS

  43. LIST-TO-SALE RATIO Pricing accurately affects time on the market and final price. The list-to-sale ratio is a means of tracking price accuracy. Currently market is 86% and my results are 95%. SELLING YOUR PROPERTY: MARKET CONDITIONS

  44. A SYSTEM FOR SUCCESS… INSERT ERA COMPANY LOGO HERE • UNDERSTANDING YOUR SITUATION • INSPECT YOUR HOME • 3. SELLING YOUR PROPERTY • Marketing • Market Conditions • Pricing • 4. QUESTIONS • 5. WHAT’S NEXT? ERA KEY REALTY SERVICES ERA MARKETING PRESENTATION

  45. INSERT ERA COMPANY LOGO HERE Fair market value SELLING YOUR PROPERTY: PRICING The price that a ready, willing and able buyer is willing to pay and a seller is willing to accept. The “fair market value” can only be determined at closing…the actual price. Therefore, an agent or broker uses historical data to best determine the projected “fair market value.”

  46. SELLING YOUR PROPERTY: PRICING INSERT ERA COMPANY LOGO HERE To determine fair market value, we can use the following tools: COMPETITIVE MARKET ANALYSIS TOOL PRICING ANALYSIS GRID ABSORPTION RATE TOOL HOME APPRAISAL • Analysis by a professional appraiser. • Cost. • Advantages. • Traditional means of analyzing the market. • Utilizes comparable properties. • Adjustments for features and amenities. • Goes a step further. • Gives you a picture of the market. • Shows what buyers are willing to pay in today’s market. • Analyzes the past sales rate. • Helps determine expected marketing time.

  47. INSERT ERA COMPANY LOGO HERE COMPETITIVE MARKET ANALYSIS SELLING YOUR PROPERTY: PRICING • Your home compared to: • Recently sold homes • Unsold homes • Assists in: • Setting listing price

  48. INSERT ERA COMPANY LOGO HERE PRICING ANALYSIS GRID SELLING YOUR PROPERTY: PRICING • Gives you a picture of the market. • Shows what buyers are willing to pay in today’s market. • Helps us establish a fair market value.