DITA and Content Management Systems

1. DITA andContent Management Systems Silicon Valley DITA Users Group Meeting Presentation by Fred Lass, Astoria Software November 8, 2006

2. Agenda • Presentation by Fred Lass, Astoria Software • Senior Solutions Architect – 30 years experience in book and documentation publishing systems • Astoria Software • Astoria Version 1 released December 1995 by XEROX as an SGML CMS • Astoria Software purchased software from XEROX in 2003 • Built from ground up as a Content (as opposed to Document) management system • Current version is 4.7 • Do you need content management to manage your DITA implementation? • Velocity, Volume and Variability of your documentation • Cost of Goods Saving (COGS) • Return on Investment (ROI) • End to End Solution Demonstration • From creation through review, approval, publishing and translation

3. Partial List of Astoria Customers

4. Business Mega-Challenge: The Three VsThe need for Astoria and Dynamic Product Documentation Volume New Product/Service Lines Strict Regulatory Environment Expanding Life Cycle Velocity Reduced Time To Market Improved Operational Efficiency Competitor Product/Services Release Velocity Variability Increased Channels Globalization Local Language Support Product/Service Customization Mergers and Acquisitions Volume Variability

5. The Three-V Impact on Business Performance Support Volume New Product/Service Lines Strict Regulatory Environment Expanding Life Cycle Field Service Engineers Technical Support Engineers Escalation Engineers Authors, Instructors Product Documentation Integrated On-line Help Product Specifications Data Sheets Regulatory Filings Training Materials User Guides Developer Guides Installation Instructions All of the above in English, French, German, Hindi, Japanese, Korean, Simplified/Traditional Chinese, Spanish, etc. Velocity Reduced Time To Market Improved Efficiency Competitor Release 6% COGS Sales/Channel/Partners Pre-Sales Engineers Field Sales Personnel Sales Administration Product Marketing Product Management ISV Developers $30 million for typical F100 Company Product Creation Variability Increased Channels Globalization Local Language Support Product/Service Customization Mergers and Acquisitions Customers End-users, Patients Medical Staff Regulators Finance Personnel

6. Astoria Value Proposition ½ Reduce Product Documentation COGS by between 33% and 50% 6% COGS Achieve 100% ROI Faster than with Any Comparable Solution ROI $30 million for typical F100 Company Months $ Grow Top-line Revenue through Differentiation Volume New Product/Service Lines Strict Regulatory Environment Expanding Life Cycle Velocity Reduced Time To Market Improved Efficiency Competitor Release Variability Increased Channels Globalization Local Language Support Product/Service Customization Mergers and Acquisitions

7. Reduce Cost-of-Goods-Sold by 33% to 50%

8. Astoria XML Content Management A Complete Solution for Dynamic DITA Publishing

9. Content AuthoringFull XML and DITA compliance • Content creation and versioning • XML, graphics, others • DITA topics and maps • Links and references • Relationship tables

10. Consolidating Content Review CyclesStreamline content editing and approval • Concurrent editing and review • View XML, DITA topics and maps at any level in standard Web Browser • Add/read annotations in real time • Instant compare to see any version differences

11. Managing Content Across its LifecycleReal-time, concurrent collaboration • Granular approval and tracking • Role-based workflow routing and notification • Approve XML, DITA topics and maps at any level • Translation Memory integration • Quick identification of work-in-progress vs. approved • Full audit trail and history

12. Astoria Single Source PublishingAutomates filtering and rendering as PDF, HTML and Help • Full Multi-channel publishing • Publish approved content only • Filter to specific customer or product configuration • DITA Open Toolkit • Antenna House XSL Formatter

13. Demonstration

14. What to look for in content management for DITA based documentation • Complete wide area access directory to the repository and content management features via http:// or https:// • Strict adherence to XML specification and DITA specific processing and procedures • Seamless integration of authoring tool and output engines including DITA Tool Kit – end to end solution • Full granularity (element level access) with no adjustments to DTD or current document set • Robust search capabilities including context (element/ancestor/descendent relations) that returns documents and/or elements • Complete single source solution including reviewers comments • Management of translation process

15. Content management of DITA – a few more details • Treat Maps as integrated information sets • Maintenance referential integrity of map and topic references and references within each of the topics • Map editor with full view of repository contents • Provide method for reviewer’s comments directly on content – accessible directly within editing tool • Provide complete audit trails for documents and elements and separate audit trails for all publishing • Server based utilization of Open Tool Kit and PDF rendering engine • Easy integration of specializations • Workflow with automated job tickets and email notifications • Provide for conditional processing, automated assembly of maps, and branch/merge capabilities