1 / 12

Ed Russell, President, NameDrive LLC

European Domain Parking Analysis. Ed Russell, President, NameDrive LLC. Ed Russell, President, NameDrive LLC. NameDrive LLC - 2141 Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T: +1 (305) 704 7793 F: +1 (305) 704 0000 E: info@namedrive.com W: www.namedrive.com.

satya
Télécharger la présentation

Ed Russell, President, NameDrive LLC

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. European Domain Parking Analysis Ed Russell, President, NameDrive LLC Ed Russell, President, NameDrive LLC NameDrive LLC - 2141 Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T: +1 (305) 704 7793 F: +1 (305) 704 0000 E: info@namedrive.com W: www.namedrive.com

  2. Present and Future of Domain Parking • SWOT Analysis • Strengths • Weaknesses • Opportunities • Threats • Domain Parking • European Domain Market NameDrive LLC - 2141 Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T: +1 (305) 704 7793 F: +1 (305) 704 0000 E: info@namedrive.com W: www.namedrive.com

  3. Strengths – Domain Parking • Instant Cash • Simple and immensely scalable • Multilingual • Good conversion for advertisers • Proven model over several years “Our clients’ conversion rates with domain ads are double their conversion rates on search. Domain park sites generally convert at a rate of over 5%, while search and content conversion rates are at about half that.” Efficient Frontiers Study, June 07 NameDrive LLC - 2141 Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T: +1 (305) 704 7793 F: +1 (305) 704 0000 E: info@namedrive.com W: www.namedrive.com

  4. Strengths – Europe • UK online retailing up 35% over 2007 • Online spend in UK £14.7bn in 2007 • Growth almost 10 times overall UK market • Verdict Research 2nd June 2008 • Technologically advanced • High internet penetration • Cash rich with the Euro • Strong growth in many regions – both in domains and traffic • Competitive PPC markets – UK, Norway IAB Europe AdEx 2007/PwC NameDrive LLC - 2141 Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T: +1 (305) 704 7793 F: +1 (305) 704 0000 E: info@namedrive.com W: www.namedrive.com

  5. Weaknesses – Domain Parking • Not Search Engine friendly • No Content • Ubiquitous • Earnings ‘Flatter’ than previously • Google / Yahoo duopoly (Although only 6-10% of domains) NameDrive LLC - 2141 Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T: +1 (305) 704 7793 F: +1 (305) 704 0000 E: info@namedrive.com W: www.namedrive.com

  6. Weaknesses - Europe • Language / Culture • Customers resistant to change • Lack of infrastructure • Dissipated traffic • Registry idiosyncrasies – Norway / Italy • € vs $ makes it a tough investment • Lack of advertising alternatives • Must be an organization. Maximum 20 domains • Must have local Admin-C • - Must register by fax NameDrive LLC - 2141 Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T: +1 (305) 704 7793 F: +1 (305) 704 0000 E: info@namedrive.com W: www.namedrive.com

  7. Threats – Domain Parking • Google, Yahoo, MSN, Yahoogle, Microhoo • Restrictive laws – Snowe Bill-like legislation • DNS / Antivirus Blocks • “Unintended type-in” domains blocked • Tasting restrictions NameDrive LLC - 2141 Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T: +1 (305) 704 7793 F: +1 (305) 704 0000 E: info@namedrive.com W: www.namedrive.com

  8. Threats - Europe • Individual registry legislation • Drop in PPC outside US • Economic downturn similar to that in US • Confusion over proliferation of TLDs • Increase in legal complications – free.fr, bounce.co.uk NameDrive LLC - 2141 Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T: +1 (305) 704 7793 F: +1 (305) 704 0000 E: info@namedrive.com W: www.namedrive.com

  9. Opportunities Ed, do Germans really type in .de? Large US Portfolio Owner, DRT March 08 NameDrive LLC - 2141 Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T: +1 (305) 704 7793 F: +1 (305) 704 0000 E: info@namedrive.com W: www.namedrive.com

  10. Opportunities • Large growth potential in domains registered • Large growth potential in traffic numbers • More competition means more choice for domainers • New technologies will filter from the US • 51% of Google revenue from outside the US • Growth potential especially strong in Eastern Europe NameDrive LLC - 2141 Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T: +1 (305) 704 7793 F: +1 (305) 704 0000 E: info@namedrive.com W: www.namedrive.com

  11. Making the Most of the Opportunities • Partner with a professional in the European space • NameDrive has.. • Been active in the International Market for 3 years • Landing pages in every major world language • Strong advertising coverage for non-US traffic • Full-IDN support • Dedicated support in 17 languages NameDrive LLC - 2141 Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T: +1 (305) 704 7793 F: +1 (305) 704 0000 E: info@namedrive.com W: www.namedrive.com

  12. Thank you NameDrive LLC - 2141 Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T: +1 (305) 704 7793 F: +1 (305) 704 0000 E: info@namedrive.com W: www.namedrive.com

More Related