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Web 2.0:

Web 2.0:. What Library Managers Need to Know. Helene Blowers helene.blowers@gmail.com Moving Libraries Forward to Web 2.0 Infopeople Webcast May 9, 2007. Image: Ocean Flynn @Flickr. Web 2.0 in Mainstream Media.

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Web 2.0:

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  1. Web 2.0: What Library Managers Need to Know Helene Blowershelene.blowers@gmail.com Moving Libraries Forward to Web 2.0Infopeople Webcast May 9, 2007 Image: Ocean Flynn @Flickr

  2. Web 2.0 in Mainstream Media

  3. The spring of 2006 will go down as a curious moment in (time when) the mainstream-media steamroller caught up with a bona fide cultural phenomenon, then flattened it into a cliché before the average person knew what all the fuss was about. That's ironic, because the fuss was about the average person--that is, his or her participation in what's known as "social media," "social networking," "user-generated content," the "live Web." Web 2.0 Wake up The Network Unbound, Fast Company June 2006

  4. Shared Pictures = Shared Knowledge = Shared Everything = Web 2.0 Definition “Web 2.0 generally refers to a second generation of services available on the WWW that lets people collaborate and share information online.” - Wikipedia.com Shared Videos = Shared News = Shared Bookmarks =

  5. Web 2.0 Communities

  6. Web 2.0 Watermill “The central idea of (Web 2.0 technologies) is harnessing collective intelligence.” - Tim O’Reilly, O’Reilly Media

  7. Web 2.0 Logos

  8. Web 2.0 EnlighteningEducatingExpanding Everyone EmpathicEmerging Elementary Entertaining Enriching Enjoyable EssentialExcitingEmpowering Electronic Engaging Equality Embedded Embracing Enabling EnergeticEnchantingEncouraging …

  9. Web 2.0 Applications Organizational Effectiveness & Employee Engagement Marketing & Customer Engagement Web 2.0 is about creating dialogue.

  10. Blog: • Short for “web log” • an easy to use publishing tool that lists content in reverse date order • a great way to engage staff & library users in conversation • all of the above

  11. Blogs: External http://www.darienlibrary.org/directorsblog/

  12. Blogs: Internal PLCMC internal Circ communication blog

  13. Blogs in Libraries http://www.blogwithoutalibrary.net/links/

  14. Wiki: • a Hawaiian word meaning “quick” • a collaborative web space that anyone* can edit • a useful tool for sharing library knowledge or engaging users • all of the above

  15. Wiki: External http://www.libraryforlife.org/subjectguides/

  16. Wiki: External http://booklovers.pbwiki.com

  17. Wiki: Internal

  18. Wikis in Libraries http://www.libsuccess.org

  19. RSS: • short for Really Simple Syndication • an effective tool in keeping up news & trends • a great way to find out what people are saying about your library • all of the above

  20. RSS in native format RSS (XML) if native format – NOT Pretty!

  21. Yahoo News Aggregator My Yahoo portal – RSS Feeds

  22. RSS: External http://www.hclib.org/pub/search/RSS.cfm

  23. RSS: Internal http://tinyurl.com/yk8npb

  24. RSS: Monitoring your library Bloglines.com

  25. Podcast: • 2005 word of the year • an audio file that is available through RSS • an effective way to engage youth and market library services • all of the above

  26. Podcast: External http://www.homerlibrary.org/audioreviews.asp

  27. Podcast: External http://www.fairfaxcounty.gov/library/bookcast/

  28. Podcast: Internal http://learningatlcpl.blogspot.com

  29. Podcasting Libraries http://www.libsuccess.org/index.php?title=Podcasting

  30. MySpace (Social Networking): • The most popular web site for the under 20 crowd. • The 2nd most popular visited site on the WWW • A great way to connect with teens • all of the above

  31. Social Network: External www.myspace.com/libraryloft

  32. Social Network: External www.myspace.com/libraryloft

  33. Social Network: External www.myspace.com/libraryloft

  34. Social Network: Internal ? http://library20.ning.com

  35. What can Libraries do to continually keep up with changes ?

  36. Player [pley-er]noun • a person or thing that plays. • one actively involved especially in a competitive field or process.

  37. Become a “Knowledge Player”: • 15 minutes a day

  38. Become a “Knowledge Player”: • 15 minutes a day • Subscribe to a few blogs

  39. Become a “Knowledge Player”: • 15 minutes a day • Subscribe to just5 blogs • Tag “play items” in Del.icio.us Photo by Uma B. - Flickr

  40. Become a “Knowledge Player”: • 15 minutes a day • Subscribe to just5 blogs • Tag “play items” in Del.icio.us • Create a learning blog Photo by Lemonade Dusk- Flickr

  41. Become a “Knowledge Player”: • 15 minutes a day • Subscribe to just5 blogs • Tag “play items” in Del.icio.us • Create a learning blog • PLAY!!!!! Photo by Bukutgirl - Flickr

  42. http://our23things.infopeople.org

  43. Web 2.0 Tips for Managers: • Support staff learning for all members of staff (especially mgmt & support) to participate. - Build the program for late-bloomers- Allow participants to blog anonymously- Communicate weekly using 1.0 methods- Focus on discovery & encourage challenges- Encourage staff to use each other & work together.- Find funding for incentives – Huge ROI- Remember that it’s not about acceptance or doing it right. It’s about exposure. • & continually encourage staff to play!!!!!

  44. Where do I find links to all of today’s stuff?

  45. http://del.icio.us/Web4Managers

  46. Helene Blowers www.LibraryBytes.com helene.blowers@gmail.com

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