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POLITICS

POLITICS. October 26, 2009 Objectives: To develop an understanding of influences on voter behavior Questions: Where were you on the political spectrum? Was it where you predicted you would be? What could make the test unreliable?

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POLITICS

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  1. POLITICS October 26, 2009 Objectives: To develop an understanding of influences on voter behavior Questions: Where were you on the political spectrum? Was it where you predicted you would be? What could make the test unreliable? Hang onto your Political Spectrum Quizzes- we will need them for tomorrow.

  2. Agenda • Lecture/Questions & Response • As we go through information, we will be stopping for you to answer questions in groups of 4 or 5. • I will be putting you into your groups • Each person in the group will be responsible for providing an answer to one of the questions • It is your responsibility to make sure that each person is included in the conversations. • Each person in the group will need to complete their own paper to turn in.

  3. Sources of Public Opinion • So where do people get their political beliefs? • Ideally – they form from careful study, research, debate • But we know that family, income, education. age, race, gender and religion all influence and affect political beliefs

  4. Family Considered the largest predictor of political behavior – children usually follow the political beliefs of their parents Only 9 percent of high school seniors are the opposite party of their parents By adulthood, 60 percent remain their parent’s party and most of the rest are independents who lean in their parent’s direction Exception: Youth generally more liberal on race and sexual orientation

  5. Gender Since the 1970’s there has emerged a “gender gap” as more and more men have shifted to the Republican Party 49% of male voters voted for Obama, as opposed to 56% of female voters in 2008 In the previous election 55% of men voted for Bush, while 51% voted for Kerry

  6. Race White voters are more likely to vote Republican Minority voters tend to vote Democrat In 2008, Obama received 43% of the white vote, 95% of the African-American vote, 67% of the Latino vote, and 62% of the Asian vote In 2004 Bush received: White 58%, African American 11%, 44% Latino, 44% Asian

  7. Age Younger voters tend to vote Democrat, older voters tend to vote Republican 66% of 18-29 year olds voted for Obama, while 45% of those 65 and older did 45% of 18-29 year olds voted for Bush, while 52% of those 65 and older did

  8. Religion Protestant voters tend to vote the most conservative while Jewish voters the most liberal and Catholic voters in between In 2004 59% of Protestants voted for Bush, 52% of Catholics, 25% of Jewish and 23% of “other” voters

  9. Education Obama gets 63% of the votes of people without high school diplomas. But that falls to 52% to High School graduates, 51% for people with some College and 50% for College graduates. But then 58% of people with a postgraduate degree voted for Obama.

  10. Income 60% of people making less than $50,000 voted for Obama, but only 49% of those making over $50,000 voted for him (at least until they started making more than $200,000 then 52% started voting for him ).

  11. Politics in America. The Mass Media

  12. Politics in America. The Mass Media Politics—the struggle over who gets what, when and how—is largely carried out in the Mass Media. Unless we ourselves are admitted to the White House Oval office or the committee rooms of Congress or dinner parties at foreign embassies, or unless we ourselves attend political rallies or distant battlefields, we must rely on the media to tell us about politics.

  13.       Introduction, cont. The reality is that GREAT POWER derives from the control over information—WHO knows what definitely helps to shape WHO GETS WHAT. So despite what members of the media might say, it not only reports on the struggle for power in society; they are themselves participants in those struggles, which is why the media has long been referred to as America’s other branch of govt...WHY do people call it this?

  14.    Definitions & Types of Media Definitions of Mass Media The mass media includes newspapers and magazines, radio, television (broadcast, cable, and satellite), films, recordings, books, and electronic communication” “All means of communication with the general public, including television, newspapers, magazines, radio, books, recordings, motion pictures, and the internet” -Dye

  15.  Definitions & Types of Media 3 types of Mass Media 1. Print Media: communicate information through the publication of words and pictures---newspapers, books, magazines 2. Broadcast Media: communicate information electronically through sounds and images---TV, Radio, and Motion Pics 3. Group Media: are communications technologies such as the internet. They are the result of the technology revolution and are used extensively in politics

  16.  Definitions & Types of Media  Newspapers: newspapers have been around since the dawn of our country and were originally organs of the political parties but now are independent, privately owned, for-profit businesses  3 largest: (1) WSJ = 1.7M; (2) USA Today = 1.6M; (3) NYT = 1M Ntl Enquirer = 4M

  17.  Definitions & Types of Media Magazines: have smaller circulation but are perhaps more influential b/c political/opinion elites read them and then communicate the ideas to mass audiences big ones are Newsweek (3.2M circulation), Time (4.6M), and US News (2.3M)

  18.  Definitions & Types of Media  Radio: before TV the dominant mass media and made celebrities out of news personalities. Now: more a forum for talk than for live coverage of things. Still an important national news medium which many predicted would be replaced by TV. It hasn’t.  99 of 100 households own radios and more than 9 of 10 households listen to the radio everyday—largely in their cars  people get entertainment, facts, and interpretation on the radio from radio hosts like Rush Limbaugh, Matt Drudge, Al Franken, and Janeane Garofalo among others

  19.  Definitions & Types of Media TV: grew explosively after WWII and is now the dominant mass communication medium. Most people get their political news from TV news, especially local news broadcasts– According to media expert Doris Graber, TV is the MOST powerful medium of communication and is the 1st TRUE mass communication medium  Research indicates that TV news commentary is probably the SINGLE greatest influence on public opinion and according to polling TV is “the most believable” source of news   about 2/3 of all American households have cable TV which is a big reason for the decline in viewing of the 3 old Ntl TV newtworks—NBC, CBS, and ABC avg tv news story lasts about 1 minute and also devotes far more time to the President than to Congress or the Supreme Court

  20.  Definitions & Types of Media Internet: increasingly more important and the newest of the media. The internet is so important now that many news stories appear on the WWW before they appear in newspapers and news mags and radio  Newest, most important news oriented internet innovation is the BLOG, or "weblog“ and “Twitter”

  21. October 27, 2009 • Objectives: To develop an understanding of influences on voter behavior Question: According to media expert Doris Graber, TV is the MOST powerful medium of communication and is the 1st TRUE mass communication medium  Research indicates that TV news commentary is probably the SINGLE greatest influence on public opinion and according to polling TV is “the most believable” source of news • Do you agree with this or disagree? Why or why not?

  22. Agenda • Quietly and quickly get back into your groups, and get out your questions from yesterday.

  23. The Real Media Biases Sensationalism: Economic interests of the mass media—the need to capture and hold audience attention—creates a bias toward “hype” in the selection of news, its presentation, and its interpretation—ie stories that are “sensational” in nature to attract viewers in other words—on a very crowded TV “dinner plate”—the media bias the news toward violence, conflict, scandal, corruption, sex, scares of various sorts, and the personal lives of politicians and celebrities…Q: Can you think of examples?

  24. The Real Media Biases Negativism: The media are also biased toward BAD NEWS or the negative, bad news attracts larger audiences than good news. In fact, bad-news stories on TV outnumber good-news stories by at least 3 to 1 good news gets little attention while bad news (“if it bleeds it leads”) dominates

  25. The Real Media Biases Liberalism: The political values of the news media (esp. the big 3 networks, CNN, the major ntl newspapers) are, according to Dye, Graber, Burns and just about everyone else who examines this question, decidedly “LIBERAL”  The media elite—executives, producers, reporters, and anchors—are moderately liberal or left-leaning in their political views. 1 study of news executives reported that 63% described themselves as “left-leaning”  Newsmakers describe themselves as either “independent” (45%) or Democrat (44%); very few (9%) admit to being Republican  However, if you are looking for more conservative news medium check out AM talk radio, FOX News on cable TV, newspapers like the WSJ and Washington Times, and Mags like the Weekly Standard and Ntl Review YOU be the judge...

  26. Final 5 Explain using 3 examples how voters are influenced. How much control do we give the media in our political influence? Do you view this as negative? Positive? Explain your answer.

  27. October 28, 2009 • Objectives: To develop a better understanding of influences on politics. • Question: How much influence does the media have on your decisions? • Agenda: Wrapping up and assignment!

  28. EFFECTS OF THE INTERNET ON POLITICS

  29. WHAT WAS SAID??? • The Internet • appears to be far more efficient • less costly VS • Traditional tools of politics - door knocking - telephone calls

  30. Interesting finding! • Candidates are actually studying popular Internet Social Networks like • Twitter • Facebook ways to reach groups of potential supporters with similar political views or cultural interests.

  31. Rock the Vote • Founded nearly twenty years ago in response to a wave of attacks on freedom of speech and artistic expression, Rock the Vote has established itself as the premier organization representing the intersection of young people, politics, and pop culture. • Rock the Vote is able to translate the success of the brand into real results by running innovative and successful voter outreach and registrations efforts. • Rock The Vote was the first organization to introduce telephone voter registration as well as online voter registration and has run the largest young voter registration drives on record during the past 5 presidential elections.

  32. Background on Young Voters The Millennial Generation is huge. Young people are energized. Young voter turnout is on the rise. Young adults will vote when asked… …and when mobilized, can make a huge impact on elections and the direction of our country.

  33. The Millennial Generation is Huge Millennial voters are more than one-fifth of the electorate in 2008 - and growing.

  34. The Millennial Generation is Huge In 2004, the number of 18-29 year old voters rivaled the over-65 vote.

  35. The Millennial Generation is Diverse Millennials are far more diverse than older voters; for example, 81% of 65+ adults are white, whereas just 61% of 18-29 year olds are. (U.S. Census Bureau 2006)

  36. Young People are Paying Attention…

  37. …are energized around elections… “Thinking specifically about this year’s election, how closely would you say you have followed the election– extremely closely, very closely, somewhat closely, a little closely, or not at all closely?” Rock the Vote Poll, February 2008

  38. …particularly to key issues.

  39. Young Voter Turnout is on the Rise First there was a big increase in 2004…

  40. Young Voter Turnout is on the Rise Then it happened again in 2006…

  41. Young Voter Turnout is on the Rise …and in the 2008 primaries, young voters surged to the polls, more than doubling their vote total compared to the previous primary season.

  42. Young Voters are Trending Democratic… …although this hasn’t always been the case. • In 2000, 18-29 year olds split evenly, 48% for Al Gore and 46% for George W. Bush. • In 2002, 49% of 18-29 year olds voted for Democrats and 47% for Republicans. • In 2004, 54% of 18-29 year olds voted for John Kerry and 45% for George W. Bush. • In 2006, 60% of 18-29 year olds voted for Democrats and 38% for Republicans.

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