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Dubai Tourism Case Study

Dubai Tourism Case Study. Campaign Details. Objective : Promote Dubai Tourism Geo : India Target Audience : Travellers, News readers, etc Delivery method : CPC Targeted Clicks : 600,000 CTR : 0.10% CPC offered : $0.14. Dubai Tourism Campaign. Campaign Goal

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Dubai Tourism Case Study

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  1. Dubai Tourism Case Study www.marmaladedigital.in

  2. Campaign Details Objective : Promote Dubai Tourism Geo : India Target Audience : Travellers, News readers, etc Delivery method : CPC Targeted Clicks : 600,000 CTR : 0.10% CPC offered : $0.14

  3. Dubai Tourism Campaign Campaign Goal • Promote Dubai Tourism to Indian Audience • Target Potential Travelers, News Readers

  4. Steps Taken in Optimization • Targeting Premium Channels such as Travel, News, Business, Finance and Sports • Maintaining Above the fold inventory in all premium channels • Analysing Performing Domains on daily basis and adding more to the list • Blacklisting Non performing domains • Pushing performing creatives in the network by analysing the daily creative performance

  5. MOM Growth Results Figures in Thousands Figures in Millions

  6. Performance

  7. Analysis More than 50 % cost Reduction 15% more website Visits 10% more Reach • Average CPC: $0.08 • 18% BUDGET OPTIMIZATION

  8. Results Week 1 : CPC $0.40 CTR - 0.05 Week 2 : CPC $ 0.32 CTR - 0.07 Week 4 : CPC $ 0.21 CTR - 0.10 Week 7 : CPC $0.15 CTR - 0.15 Week 8 : CPC $0.11 CTR - 0.15

  9. Thank You ! www.marmaladedigital.in

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