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Alternate Channels East Region

Alternate Channels East Region. December 15, 2006. East Channels. Alternate Channels. Take The Lead Monthly communication to the region supporting program and explaining current offers Current promotional information posted in all locations Detail sales sheets distributed to all Technicians

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Alternate Channels East Region

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  1. Alternate ChannelsEast Region December 15, 2006 Confidential Document- Not for Distribution

  2. East Channels

  3. Alternate Channels • Take The Lead • Monthly communication to the region supporting program and explaining current offers • Current promotional information posted in all locations • Detail sales sheets distributed to all Technicians • Retail offices assisting with process to have same day customer contact • Strategic Agents • Currently working with White Fences • Leads and request are funneled through offline for follow up • Looking into adding similar vendors • Sales & Referral Agent Programs • Finalizing Lead Agent contract • Targeting developers and real estate brokers • Retail Kiosk • Reopened Kiosk in Galleria Mall in Middletown New York • Focus on HSI, Packages and Dish products • Hired contractors with previous sales experience • Created web based order process to expedite installation of products

  4. Alternate Channels • Home Party – Geek Speak • Concept presented to SLT and Approved • Process and script completed • DVD filming to be completed 12/29/06 • Estimated launch January 2007 • Frontier Community Connections • All existing members contacted as of 12/19/06 of new structure • Payment true up to be completed 12/06 • Free PC offer distributed to existing members • Working to add additional organizations • Retail Offices • Regional Product Sales RES &BUS • CPE Sales • Outbound Telemarketing new HSI remotes • Participation in Community Events • Take The Lead (East) processing • Outbound Telemarketing • External Campaigns (CST National Contract) • Internal Campaigns (Call Center & Retail Centers) • Deland TM supporting commitment renewals

  5. Alternate Channels • Frontier 1 • Middletown & Monroe launch scheduled for 1/8/07 • Product training to be completed 1/5/07 Kiosk & 2 Retail locations • PR focused launch plus event 1/8 – 1/13 • Middletown FCC members to be part of PR launch • Door - To - Door • Based on the success of West & Central Door – To – Door campaigns, we are meeting with a vendor 12/21 to discuss possible East locations

  6. Alternate Channels Units Numbers obtained from 2007 budget template. No accurate TTL data available by region

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