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Nonprofit organizations should optimize their websites for mobile, email communications, and social media. Some of the mobile optimization techniques include keeping the content short and precise, optimized images and videos, and using a single column layout.
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2019 Effective ways social non-profit projects can drive donations online Here are some fruitful ways to drive donations online We can’t deny the fact that our online and offline lives are always related to each other. All the day we are connected online to share our life with our friends and family so it’s of no surprise-connecting and donating to non-profits online as well. Saving Children In Poverty 3/18/2019
Effective ways social non-profit projects can drive donations online We can’t deny the fact that our online and offline lives are always related to each other. All the day we are connected online to share our life with our friends and family so it’s of no surprise-connecting and donating to non-profits online as well. It was reported in the year 2015 that nearly 7% of the charitable donations were made online, and this figure will likely grow in the future. Due to the continuous emergence of our online and offline lives, it is essential for non-profit organizations to work effectively in order to drive donations online for their social non-profit projects. Here are some fruitful ways to drive donations online 1. Attract through email marketing Through attractive and perfect email marketing, nonprofits can send impactful email campaigns that develop donor relationships and attain fundraising objectives. Email marketing can be used successfully to recruit volunteers, re- engage recent donors, and drive attendance to your next event. 2. Make use of social media
Many social media platforms have started integrating donation-specific features, so nonprofits shouldn’t ignore the powerful tool of social media – exposure. Facebook, Twitter, Pinterest, and Instagram are all great platforms to increase awareness about your cause to the present followers. You can ask your followers to connect with your social cause and to spread this message further with their friends and family. 3. Take advantage of peer-to-peer fundraising You can go for peer-to-peer fundraising in which your devoted supporters will raise money on behalf of your society by becoming personal fundraisers. This is a great way to increase your reach and engage more supporters in your social non- profit projects. 4. Website popups is a great way to involve more people It’s found that website popups are an effective way to capture a potential donor’s name and email address. As if someone is doing efforts to visit your website then chances are they are seeking to get involved in a cause. 5. Organize your donation page Make online giving simpler by presenting a clean, organized donation page where the donor can easily come and access the information related to your cause. 6. Optimize for mobile Nonprofit organizations should optimize their websites for mobile, email communications, and social media. Some of the mobile optimization techniques include keeping the content short and precise, optimized images and videos, and using a single column layout. 7. You should use effective and quality images The images you share define and present your organization; it’s a great way to showcase your work. According to a research, images are more likely to put a
powerful impact on the people and it will entice them more to make donations for your social non-profit projects. 8. You have to go with the trend Take advantage of present events and holidays. As when something is in trend people are more likely to get involved in it and this includes your supporters. If there’s a method to associate your non-profit to a present-day event then you should do it online. You can also go for a year-end fundraising campaign to attract those who are seeking to donate in a holiday season.
