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Empty Seats and How to Fill Them

Empty Seats and How to Fill Them. It Takes More than Free Donuts. Type of bookstore My relationship Sales numbers: $80.14 at NBS $3.85 and 20 returned copies at TPB Why? I sold all my other books at NBS (7 donuts, 1 V, 1 AOB, 2 Ataxia) and only my newest at TPB. Distance

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Empty Seats and How to Fill Them

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  1. Empty Seats and How to Fill Them

  2. It Takes More than Free Donuts • Type of bookstore • My relationship • Sales numbers: • $80.14 at NBS • $3.85 and 20 returned copies at TPB • Why? • I sold all my other books at NBS (7 donuts, 1 V, 1 AOB, 2 Ataxia) and only my newest at TPB. • Distance • Book 2 launch party • Sold 4 copies of Donuts book 2 • Sold 2 copies of Donuts book 1

  3. New Book Release Checklist: Planning A Fun and Inviting Launch How many of you are publishing a novel in the next 12 months?

  4. Work Backwards • Within 12 months time frame? • Immediately! • Website • Social Media • Get Connected/Network/Build email list/mailing list • Blog regularly

  5. Book Marketing Plan • Launch calendar and deadlines • Research • To consider: • Series vs. standalone • Book genre • Physical events and online events • Other marketing?

  6. 12 Months Out - Website • Author name? • Branding and Consistency • Must have pages • Author bio • Email list signup (newsletter) • Books page • Blog • Links to social media • Free content!

  7. 12 Months Out - Blog • Branding • Consistency • Linked to website and social media • Guest Blogs • Interviews

  8. 12 Months Out - Newsletter • Build that list! • Friends • Family • Events • Everywhere • Make it appealing

  9. 12 Months Out – Social Media • Linked to your website and your blog • Facebook, Twitter, Linkedin, Pinterest, Youtube, Google+, Instagram • Don’t forget the reader’s and writer’s social media! • Goodreads, NaNoWriMo, Kobo, Wattapd, WritersCafe, The Writing Room • Also a good way to build your email lists and find reviewers and ARC readers for later

  10. 9-12 Months Out - Research • Similar Books • Keywords and Categories • Reviewers • Praise Keywords • Selling Your Own Book

  11. 6-9 Months Out - Headshots • Back of the book • Promotional • Professional or Not

  12. 3-6 Months Out – Tour or Launch Event • I queried TPB and NBS 4 months prior, accepted within a week, details for the calendar finished 2 months prior • Events application • 2-3 sentence pitch of the book for their website • Hi res cover image • Author photo

  13. 3-6 Months Out – Tour or Launch Event Cont. • Marketing/Promo for that event or those events will come later • What do others do at their events – go see! • Neverending Bookshop: Saturday October 21: TNEBS welcomes local author Laurie Thompson and her book “Two Truths and a Lie: It’s Alive!” at 2 p.m • Third Place Books – 10/18/17 – Christopher Kimball – Milk Street • Preparing launch day event/speech/reading will come later!

  14. 3-6 Months Out - Reviewers • Have you finished that book yet? • How’s that email list coming? • Found someone who writes similar books or similar genres? Found readers who love books like yours (researching similar books). • Time to contact them! • Give them concise book information and deadlines and keep a spreadsheet as the yes’s roll in!

  15. 3-6 Months Out - ARCs • Advanced Reader Copies • Indie books don’t always give ARCs so early. I usually get contacted 1 week to 2 months prior to publication.

  16. 3-6 Months Out – Guest Posts/Interviews • Remember those email lists? • Did you join some good websites/interact in social media? • Now’s the time to schedule some guest posts and interviews for your release! • Make it easy for the blogger

  17. 3-6 Months Out – Book Trailer • If you can’t do it well, don’t do it at all • Platform – Youtube, Vimeo, … • Stay simple • Be bold • Visuals are important

  18. 3-6 Months Out - Promotion • Press Releases • Newspapers • News Outlets

  19. 1-3 Months Out – Book Page Content • Book cover • Headline • Call to action • Book trailer • Author bio or link to author page • Teasers • Testimonials/Endorsements/Reviews/Quotes • Social Buttons • More - subscribers

  20. 1-3 Months Out – Media Kit • Author Bio and Contact Info • Author Photo • Press Release • Sample Author Q&A • Book Info • Social Media Links • Upcoming Events

  21. 1-3 Months Out – Launch Day Posts/Press/Invites • Promote your launch party! • Press release • Poster • Tell your friends • Tell your friends’ friends

  22. 1-3 Months Out – ARCs and Reviewers • Found more? Send more! • Book wasn’t done before – send it now! • Don’t forget to update your lists

  23. 1-3 Months Out – Physical Marketing Materials • Swag • Business cards • Bookmarks • Or get creative – put your name/website/book on it!

  24. 1-3 Months Out – Release the Book Trailer! • Noise • Publicity • Interest

  25. 1-3 Months Out – Book Two • You finished book 1, right?

  26. 1-3 Months Out – Pre-order • You finished the book, right? • 90 days before release date! • All marketplaces (except Amazon.in) • Beware the deadline (72 hours) • Placeholder cover • Sell your book! • Special pricing for pre-order

  27. 1 Week Out – Schedule Pre-Written Posts • Save yourself the hassle later • Schedule for 3am or 8am so you don’t hover over the send button • Savor your release day instead of sweating all your posts

  28. 1 Week Out - Reminders • Confirm Blog Tours • Confirm Physical Events – last minute questions! • Confirm reviewers and remind about dates

  29. 1 Week Out – Be Everywhere! • Engage! • Respond to Comments • Be Enthusiastic • Show you care!

  30. 1 Week Out – Reviewers! • Reviews, reviews, reviews • Some promotion sites need min. reviews for your book

  31. 1 Week Out – Prep Materials • Ready all those websites with your book and author information!

  32. Publication Day – Shout It! • Announce on all social media • Send out press release • Newsletter • Blog post

  33. Publication Day – No Mistakes • Confirm book material is correct • Check all your urls! • Add buy links to your webpage • Add link to book page to your signature line • Update book pages • Amazon • Website • Update author pages • Author Central on Amazon • Goodreads

  34. Publication Day or Later – Launch Party • Is your presentation ready? • Have you practiced your reading? • Do you have books to sell at the event? • Have you practiced some Q&A? • Do you have a backup plan if your tech doesn’t work? • Are you bringing donuts?

  35. Post – Publication – There’s More • Reviewers? • Thank you notes • Reminders • Book 2! • Promotion – pricing and giveaways and more

  36. Resources to Check Out • Indies Unlimited – Helpful articles sent by email • Bookbaby – Helpful articles sent by email • Yourwriterplatform.com – Book launch articles • Authormedia.com – Helpful articles • And so many more resources out there!

  37. The Funny Last Slide

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