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Empower Your Campaign: Effective Online GOTV Strategies for Elections

In today's digital age, getting out the vote (GOTV) requires a robust online strategy. This guide outlines essential methods to mobilize your supporters through a comprehensive approach. Utilize websites, engaging social media platforms, targeted email campaigns, and innovative online advertising to drive voter turnout. Focus on content that resonates with your audience, incorporate relevant hashtags, and leverage local influencers. Remember, coordinate your online efforts with offline organizing to create a seamless voter engagement experience.

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Empower Your Campaign: Effective Online GOTV Strategies for Elections

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Presentation Transcript

  1. Getting out the vote online

  2. Agenda • Introduction • Website/Blog • E-mail • Social Networks & Mobile • Blogger Outreach • Online Advertising • Q & A

  3. Introduction – Henri Makembe • @henrim / #noigotv • New media consultant • Two local campaigns • Martha Coakley new media GOTV • ServiceNation Campaign/Serve America Act

  4. Website Change splash page to reflect upcoming election

  5. Website Make Home page feature about election

  6. Website Create election day resource page http://www.candidate.com/vote or http://www.candidate.com/electionday

  7. Website – Blog • Show momentum • Include relevant keywords(Google Trends & Insights) • Use video/images

  8. E-mail • Plan and draft copy early • Target/Localize e-mail copy • Include pledges/pledge reminders and election day plans • Three emails on election day: 6 AM (polls open), 4PM (vote after work), victory email • Be positive / Be short / Don’t overdo it

  9. Social Networks - Facebook • Create election day event and invite all fans • Outreach to other local prominent Facebook groups/pages • Ask fans to update status or picture day before and on election day • Run targeted ads • Create different landing tab

  10. Social Networks - Twitter • Follow and engage local twitter users • Monitor and participate in relevant hashtags (i.e. #mdvotes #nevsen) • Set-up and reply to keyword search (i.e. candidates/opponent name, city’s name) • Ask followers to tweet their support • Twitter memes (#whyivote) / Twibbon

  11. Social Networks - Others • YouTube - #2 Search engine • LinkedIn • Meet-up • Local/Neighborhood Listservs • Focus on where you’ve been active

  12. Mobile • Sends SMS reminder day before and on election day • Set up number to ask questions & report problems (Google Voice) • Mobile Ads around election day

  13. Blogger Outreach • Focus on existing relationships & local bloggers • Pitch relevant stories( Value = Content + Credibility ) • Guest posts / Endorsements • Advertising

  14. Online Advertising • Spread it (Google, Bing,Yahoo, Facebook) • Geo-Target & Buy local keywords • Create relevant landing pages • Budget for election day • Use in combination with TV/Print/Radio ad buys • Google network blast / Google Surge

  15. Key takeaways Empower your supporters and volunteers Online efforts should amplify and support existing offline organizing efforts.

  16. Q & A http://twitter.com/henrim or http://localpolitechs.com

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