Ambient scent - PowerPoint PPT Presentation

Scent, Memory, and Products

Brandon Parker + Kevin Stone. Scent, Memory, and Products. Characteristics of Scent. More research has been done on ambient scent. Scent is more memorable than sight. “Primary Distinctiveness”. Study One: Scented Pencils.

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179 views • 5 slides

Scent, Memory, and Products

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194 views • 5 slides

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