Enhancing Memory and Product Distinctiveness Through Scent

Jan 20, 2026

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This research explores the relationship between scent, memory, and product characteristics, highlighting that ambient scents can significantly enhance product recall. Studies show that scent is more memorable than both sight and sound, with experiments involving scented pencils demonstrating that consumers recall product attributes more effectively when scents are present. While awareness of these ambient scents remains low, the findings suggest that incorporating specific fragrances can improve a product's distinctiveness. Ongoing research continues to delve into this intriguing connection.

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Enhancing Memory and Product Distinctiveness Through Scent

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Presentation Transcript

Brandon Parker + Kevin Stone Scent, Memory, and Products
Characteristics of Scent • More research has been done on ambient scent. • Scent is more memorable than sight. • “Primary Distinctiveness”
Study One: Scented Pencils • What affect does scent have on the ability to recall product attributes? • Short Term Memory? • Long Term Memory?
Study Two: Ambient Scent • Recall rates higher with scents. • Awareness of ambient scents low.
Conclusion • Scent enhances a products distinctiveness! • More research is being done today for specific product scents. • http://www.youtube.com/watch?v=4Xltoe6dGUk