'Attitude formation' diaporamas de présentation

Chapter Focus 1

Chapter Objectives. Section 1: Attitude Formation. Describe how our attitudes are the result of conditioning, observational learning, and cognitive evaluation. Explain how attitudes help us define ourselves and our place in society, evaluate people and events, and guide our behavior.

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Consumer Attitude Formation and Change

Consumer Attitude Formation and Change. CHAPTER EIGHT. Learning Objectives. To Understand What Attitudes Are, How They Are Learned, as Well as Their Nature and Characteristics. To Understand the Composition and Scope of Selected Models of Attitudes.

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Chapter 3 Buyer behaviour

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Chapter 3 Buyer behaviour

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MKTG201: Buyer Behaviour Lecture Attitude and attitude change

6. MKTG201: Buyer Behaviour Lecture Attitude and attitude change. Lecture objectives. Introduction. By the end of the lecture, you should be able to understand: What attitudes are, how they are learned, as well as their nature and characteristics

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Interpersonal Relationships in Group Interaction in CSCW Environments

Interpersonal Relationships in Group Interaction in CSCW Environments. Yang Cao, Golha Sharifi, Yamini Upadrashta, Julita Vassileva University of Saskatchewan, Canada. Outline. Introduction Game design Rules Experiments Results Conclusions Future work Link to workshop questions.

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Social Psych: Part 2

Social Psych: Part 2. Do Now: Match the vocabulary to the example. Shelia has a new boyfriend and all her friends say they look a like. Pablo believes homeless people deserve what they get

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Social Psychology

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Social Psychology

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Chapter 7 ATTITUDE FORMATION AND CHANGE: LOW CONSUMER EFFORT

Chapter 7 ATTITUDE FORMATION AND CHANGE: LOW CONSUMER EFFORT. Chapter Overview. Central (high effort) vs.peripheral (low effort) routes to persuasion Affective attitude formation & change Mere exposure effect Classical Conditioning Attitude toward the ad Mood

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Chapter 7 ATTITUDE FORMATION AND CHANGE: LOW CONSUMER EFFORT

Chapter 7 ATTITUDE FORMATION AND CHANGE: LOW CONSUMER EFFORT. Chapter Overview. Central (high effort) vs.peripheral (low effort) routes to persuasion Affective attitude formation & change Mere exposure effect Classical Conditioning Attitude toward the ad Mood

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Chapter 7 ATTITUDE FORMATION AND CHANGE: LOW CONSUMER EFFORT

Chapter 7 ATTITUDE FORMATION AND CHANGE: LOW CONSUMER EFFORT. Chapter Overview. Central (high effort) vs.peripheral (low effort) routes to persuasion Affective attitude formation & change Mere exposure effect Classical Conditioning Attitude toward the ad Mood

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Attitudes

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Sales Promotion & PR

Sales Promotion & PR. Sales Promotions. Incentives Build excitement Encourage trial/purchase Sometimes encourage repeat purchase Behavior driven Not for attitude formation Mainly short term Consider brand positioning Can cheapen the brand. Types of Sales Promotions. End Consumer

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Nike

Nike. Move 2002. Move. Winter Olympics 2002 Wieden & Kennedy, Ad Agency Just Do It Dan Wieden Top five ad slogans of the 20 th century (Advertising Age) Emmy- Outstanding Commercial in 2002. Psychological Process of the Decision Proecss. Motivation: Take action!

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Dr. Fred M. Mills

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Attitude

Attitude. A learned predisposition to respond to an object in a consistently positive or negative way. Attitude and Attitude Formation. Three Factor model of attitude Attitude acquisition -- hierarchies Attitudes under differing circumstances Cognitive Learning Emotional Learning

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