B2b relationships - PowerPoint PPT Presentation

Aaron Ahuvia University of Michigan-Dearborn

Interpersonal Primacy and Templates in Consumer-Brand Relationships. Aaron Ahuvia University of Michigan-Dearborn. Introduction. The scope of relationships we study. Fiske (1991) 4 types of human relationships Aggerwal Exchange relationships Communal relationships

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381 views • 36 slides

Action Learning Project Presentation – January 2016

Collaborating Mavericks. Action Learning Project Presentation – January 2016. The Team. Outline. Project Title. Enhancing business-to-business relationships within the supply chain environment. Background ` Background &amp; Context. Current situation. Current situation.

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212 views • 18 slides

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