Channel choices - PowerPoint PPT Presentation

International Operations Management

International Operations Management. MGMT 6367 Lecture 09 Instructor: Yan Qin Fall 2012. Outline. What is a distribution channel? Importance of distribution channels Pros and Cons of using channel members Two key decisions in designing distribution channels: Length; Breath

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Communication Channels

Communication Channels. The medium is the message. - Marshall McLuhan. 1. The SMCR Selection Model. Are needs of the sender compatible with the attributes of the intended message ? Are the messages sent compatible with the channels used?

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