'Concept testing' diaporamas de présentation

New Product Development & Product Life-Cycle Strategies

687 views • 53 slides

September 17, 2012

Innovative Ideas for General Motors Understanding the Unstated Emotional Responses Driving Consumer Behavior. September 17, 2012. Overview. Value of Biometrics Science & Methodology Applications , Deliverables, Case Studies Concept Testing TV Copy Testing Print Copy Testing

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For more information, contact: Joe Bates, VP 703-757-5213 ext. 14 jbates@rockresearch

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472 views • 33 slides

Measuring the Effects of a Campaign

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Social Marketing of Smoke-free Homes: Impacts for Maori Caregivers

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Exploring Marketing Research William G. Zikmund

Exploring Marketing Research William G. Zikmund. Chapter 6: Exploratory Research and Qualitative Analysis . Qualitative versus Quantitative Research. Purpose Exploratory versus descriptive and conclusive Small versus large samples Broad range of questioning versus structured questions

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Team 8 ME Senior Design Danfoss Turbocor : Stator Insertion

Team 8 ME Senior Design Danfoss Turbocor : Stator Insertion. Gregory Boler Jr. Matt Desautel Ivan Dudyak Kevin Lohman. Figure 1: Compressor Housing. Overview. Danfoss Turbocor Background/Introduction Product Specification Design Approach Initial Expansion Calculations

552 views • 29 slides

New Product Models

New Product Models. Pre-Test Market Models Product Design using Conjoint Analysis Forecasting with Diffusion Models. New Product Decision Models. Product design using conjoint analysis Forecasting the pattern of new product adoptions (Bass Model)

490 views • 28 slides

Evaluating Creatives *

Evaluating Creatives *. Concept Testing: Assessment of potential Creatives Communication Research: A Look at the Advertising Creative Copy Testing: Assessment of Creative achievement The word creative when used as a noun refers to an actual advertisement. Types of Concept Tests.

298 views • 20 slides

Chapter 11

Chapter 11. Global Product Policy Decisions I: Developing New Products for Global Markets. Chapter Overview. 1. Global Product Strategies 2. Standardization Versus Customization 3. Multinational Diffusion 4. Developing New Products for Global Markets 5. Global NPD and Culture.

281 views • 16 slides

Routing Bulgaria

Routing Bulgaria. Siarhei Krauchanka Nursultan Sulaimanov. Opportunity identification. There is a need for information on travelling across the region. Lack of information and undeveloped infrastructure. Problem Analysis. Three crucial dimensions: time, money , comfort

216 views • 15 slides

RATC/ARPA-E Review Meeting

RATC/ARPA-E Review Meeting. Update on Communication Network Architectures and Topologies: Task 2 Progress. Applied Communication Sciences Contacts: Sami Ayyorgun sayyorgun @appcomsci.com (908) 748-2279 John Sucec js ucec@appcomsci.com (908) 748-2713 May 23, 2013. Prepared for RATC.

329 views • 14 slides

Marketing Research

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EVALUATING an INTEGRATED MARKETING Program

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Marketing Research

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e-EGRA

e-EGRA. KEY FEATURES. LINKS ASSESSMENT TO INSTRUCTION. INDIVIDUAL STUDENT ASSESSMENT Diagnose skills gap and identify remediation activities. LINKS ASSESSMENT TO INSTRUCTION. INDIVIDUAL STUDENT ASSESSMENT Diagnose skills gap and identify remediation activities.

500 views • 10 slides

New Products Management

New Products Management. Chapter 9 Concept Testing. Procedure for a Concept Test. Prepare concept statement Clarify specific purposes Decide format(s) Select commercialization Determine price(s) Select respondent type(s) Select response situation Define the interview

234 views • 8 slides

Product Design and Development

701 views • 8 slides

New Product Development

New Product Development. 60. No. of new product ideas. 1. Prod. development. screening. commercialization. Business analysis. ideation. Concept testing. Test marketing. Value of Brand to Marketer.

165 views • 2 slides