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Routing Bulgaria

Routing Bulgaria. Siarhei Krauchanka Nursultan Sulaimanov. Opportunity identification. There is a need for information on travelling across the region. Lack of information and undeveloped infrastructure. Problem Analysis. Three crucial dimensions: time, money , comfort

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Routing Bulgaria

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  1. Routing Bulgaria Siarhei Krauchanka Nursultan Sulaimanov

  2. Opportunity identification • There is a need for information on travelling across the region. • Lack of information and undeveloped infrastructure.

  3. Problem Analysis • Three crucial dimensions: time, money, comfort • Survey and personal experience • Attributes : • resource efficiency; • ease and effectiveness of obtaining information; • overcoming undeveloped public transport infrastructure in Bulgaria; • communication problems for foreigners; • fun of travelling; • comfort on the road

  4. Idea description • Source of information about transportation means, schedules, ticket prices, and travel time. • User can get information about transfer to any place within Bulgaria, including beginning/ending stations’ addresses, timetables, a number of changes and time between them, overall travel time, ticket prices.

  5. Concept Generation • Smartphone application, which helps to organize trips for AUBGers within Bulgaria. • Application: mobility and convenience. • Make routing process easier: • Provide user with information that will save time and money • Make journeys more customized & comfortable

  6. Concept Testing • Format: Survey. • Respondent Group: foreign students.

  7. Strategic Fit • 40 nationalities @ AUBG. • Accommodation of diverse student body and administration. • Better integration and experience satisfaction.

  8. Department OCC: • Control over development • Resource allocation • Make it accessible to AUBG Community • Maintain the system • Constant improvement COS: • Assignment and patronage

  9. Role of Community in Development • Share opinion and ideas. • Testing and Feedback. • Spread the word.

  10. Launch Plan • Developer: external or internal • Find data sources and gather data. • Creating a prototype. • Alpha Testing. • Further development. • Beta Testing. • Final improvements. • Release. • Maintenance and support.

  11. Promotion • Online: banners on AUBG website, Facebook page, other social networks. • Print ads: AUBG campus, QR codes, key transportation hubs • Word of mouth

  12. Barriers • Monetary expenses. • Difficulties in gathering information • Small target market.

  13. Budget • Software licenses. • Server rent. • Potential spending on external developers. • Promotional expenses. • Approximate budget figures: $2000

  14. Conclusion • Existing problem • Application satisfies the need • Positive preliminary feedback • Matches AUBG values • Low budget requirements • Ease of implementation

  15. Thank You! Any Questions ?

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