'Consumer generated content' diaporamas de présentation

Past, Present and Future: Some Thoughts About Advertising and Media

589 views • 46 slides

Exploiting Search to Grow Your Brand

Exploiting Search to Grow Your Brand. Dean Harvey, Director, Spannerworks. Summary. Marketing models (e.g. AIDA) are not being effectively translated into search strategy which is largely direct response The search buy cycle is influenced by a wide range of factors

660 views • 34 slides

Reaching Underserved Populations with Health Messages: From Old to New Media

Reaching Underserved Populations with Health Messages: From Old to New Media. Michael Mackert, Ph.D. Department of Advertising, The University of Texas. Agenda. Reaching underserved populations using traditional mass media and new digital media

367 views • 20 slides