'Cult products' diaporamas de présentation

Motivation and Values Chapter 4

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Chapter 4 Motivation and Values

Chapter 4 Motivation and Values. By Michael R. Solomon. Consumer Behavior Buying, Having, and Being Sixth Edition. The Motivation Process. Motivation: The processes that lead people to behave as they do. It occurs when a need arises that a consumer wishes to satisfy.

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Chapter 14 Ethnic, Racial, and Religious Subcultures

Chapter 14 Ethnic, Racial, and Religious Subcultures. CONSUMER BEHAVIOR, 8e Michael Solomon. Chapter Objectives. When you finish this chapter you should understand why: Our memberships in ethnic, racial, and religious subcultures often play a big role in guiding our consumption behaviors.

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