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Chapter 18

Chapter 18. Global Advertising. Introduction. The top world wide markets began spending more than 50% of their advertising dollars outside the U.S. in the early 1990s. Non-U.S. gross income of the top 500 agencies reached $9 million as the twentieth century drew to a close.

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Title Page

Title Page. CMS (Capacity Management System). Short Reference guide GSA/Customer version 1.85. DHL BRU IT DWS. Table of Contents. CMS Short Reference Guide. Overview. CMS (Capacity Management System) 1-1. Using CMS. Log on to CMS 2-2 Create Booking 2-3 Search Bookings 2-5

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Chapter 18

Title Page