'Differentiated marketing' diaporamas de présentation

DATE: 29 th May 2017 VENUE: MORENA HOTEL FACILITATOR DR. OMARI MBURA

INSTITUTION OF SURVEYORS OF TANZANIA (IST) WORKSHOP ON MARKETING TRAINING FOR LAND SURVEYORS AND OWNERS OF SURVEYING FIRMS. DATE: 29 th May 2017 VENUE: MORENA HOTEL FACILITATOR DR. OMARI MBURA UNIVERSITY OF DAR ES SALAAM. Contents. 1. Developing market oriented surveyors

716 views • 71 slides

Principles of Marketing

7. Principles of Marketing. Customer-Driven Marketing Strategy: Creating Value for Target Customers. Learning Objectives. After studying this chapter, you should be able to: Define the three steps of target marketing: market segmentation, target marketing, and market positioning

571 views • 52 slides

Principles of Marketing

7. Principles of Marketing. Customer-Driven Marketing Strategy: Creating Value for Target Customers. Learning Objectives. After studying this chapter, you should be able to: Define the three steps of target marketing: market segmentation, target marketing, and market positioning

732 views • 51 slides

Segmentation, Targeting and Positioning

Segmentation, Targeting and Positioning. Nivea Avon. General Mills Home Depot. What are some commonly used demographic, geographic and behavioral descriptors?. SAGA segmentation of UK grandparents, where a complete description of each category can be found in this.

416 views • 38 slides

Market Segmentation, Targeting, and Positioning identifying market segments and targets

Market Segmentation, Targeting, and Positioning identifying market segments and targets. 2 Basic Types of Markets (products). Consumer products: goods or services purchased by an ultimate consumer for personal use

480 views • 38 slides

Market-Based Management

Market-Based Management. Chapter 5 Market Segmentation, Targeting and Positioning. Market segmentation overview. Why do we need to segment markets in the first place? Because mkts are seldom homogeneous Thus people have much different tastes, etc. Criteria for Effective Segmentation.

584 views • 36 slides

Chapter 10 Identifying Market Segments and Selecting Target Markets by

379 views • 34 slides

Segmentation and Targeting

Segmentation and Targeting. ATM Semester 2 Lecture 1 By Sanemkhan Nurillaeva. Agenda. Segmentation PITA Model Target market strategies Customer Profiles. Target Marketing Process. Target marketing strategy consists of 3 separate steps Dividing the market into meaningful segments

1.12k views • 33 slides

Segmentation, Targeting, Positioning

Segmentation, Targeting, Positioning. Session-4. Mass Market. Whom do you sell these products. Effective Targeting Requires. Identify and profile distinct groups of buyers who differ in their needs and preferences. Select one or more market segments to enter.

597 views • 29 slides

Identifying Market Segments

Identifying Market Segments. By Agung Utama. Back grounds. A company cannot serve all customers in a broad market The customers are too numerous and diverse in their buying requirements A company need to identify the market segments it can serve effectively. Levels of Segmentation.

280 views • 25 slides

Marketing: Veranderingen in Belang en Rol

Marketing: Veranderingen in Belang en Rol. Evolutie of Revolutie?. Babylon in Marketing. Concentrated Marketing Consumer Oriented Marketing Differentiated Marketing Direct-Mail Marketing Direct Respons Television Marketing Innovative Marketing Societal Marketing Global Marketing

717 views • 24 slides

Market Segmentation, Targeting and Positioning

Market Segmentation, Targeting and Positioning. Decide on a value proposition. Select customer to serve. Differentiation Differentiate the market offering to create superior customer value. Segmentation Divide the total market into smaller segments. Create value for targeted customers.

286 views • 24 slides

The Role of IMC in the Marketing Process Pertemuan 13 & 14

The Role of IMC in the Marketing Process Pertemuan 13 & 14. Ma t a kuliah : 0 0 274 - INTEGRATED MARKETING COMMUNICATION Tahun : 2009 /2010. The Role of IMC in the Marketing Process (1).

518 views • 19 slides

Targeting/direction

Targeting/direction. Once a market has been segmented, targeting becomes the next stage marketing planning. Targeting refers to the choice of the market segment/s the business wishes to sell and the related planning of marketing strategies. There are three broad targeting strategies:

355 views • 18 slides

Chapter Objectives

Marketing Segmentation, Targeting, and Positioning. CHAPTER 9. Chapter Objectives. Identify the essential components of a market. Outline the role of market segmentation in developing a marketing strategy. Describe the criteria necessary for effective segmentation.

310 views • 18 slides

Chapter 7

PRINCIPLES OF MARKETING Eighth Edition Philip Kotler and Gary Armstrong. Chapter 7. Market Segmentation, Targeting, and Positioning for Competitive Advantage. Steps in Segmentation, Targeting, and Positioning. 6. Develop Marketing Mix for Each Target Segment. Market Positioning.

858 views • 16 slides

Segmentation, Targeting & Positioning in Rural Markets

324 views • 13 slides

Target Markets

Target Markets. Marketing/Sport and entertainment mgmt. What is a target market?. A specific group of consumers that marketing efforts are being aimed towards. First element towards a marketing strategy. Determines the success of the product in the marketplace.

390 views • 10 slides

SEGMENTASI

SEGMENTASI. Muji Sulistyowati mujisulistyowati@yahoo.com muji-s@fkm.unair.ac.id. DEFINISI. refers to the focusing of marketing efforts on a particular group breaking down the total heterogeneous market into smaller, more homogeneous groups that profitably satisfy. VARIABEL.

224 views • 6 slides

SEGMENTASI

SEGMENTASI. Muji Sulistyowati mujisulistyowati@yahoo.com muji-s@fkm.unair.ac.id. DEFINISI. refers to the focusing of marketing efforts on a particular group breaking down the total heterogeneous market into smaller, more homogeneous groups that profitably satisfy. VARIABEL.

217 views • 6 slides