Effective format - PowerPoint PPT Presentation

Tower46 LLC www.tower46.com

FORAD Multinational Business Finance Simulation Corporate Learning. Tower46 LLC www.tower46.com. Agenda. Executive summary The FORAD simulation: FORAD company structure and details Decisions process Performance measures Simulation process Reporting Learning points

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Compass

Compass. Campaign: Amaysim Agency: Mediacom Year: 2011 Source: APN Outdoor Objective: To measure the campaign recall by format across multiple demographics Audience: Total People Strategy: Megaside, 24 Footer &amp; Portrait Rear Results: This campaign resonated strongly with:

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XXXX Beer

XXXX Beer. Campaign : Summer Bright Lager Agency: ZO Year: 2012 Source: APN Outdoor Objective: To measure the campaign recall by format across multiple demographics Audience: Total People Strategy: Large Format &amp; Portrait Sides Results: This campaign resonated strongly with:

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353 views • 1 slides

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