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Compass

Compass. Campaign: Amaysim Agency: Mediacom Year: 2011 Source: APN Outdoor Objective: To measure the campaign recall by format across multiple demographics Audience: Total People Strategy: Megaside, 24 Footer & Portrait Rear Results: This campaign resonated strongly with:

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Compass

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  1. Compass Campaign: Amaysim Agency: Mediacom Year: 2011 Source: APN Outdoor Objective: To measure the campaign recall by format across multiple demographics Audience: Total People Strategy: Megaside, 24 Footer & Portrait Rear Results: This campaign resonated strongly with: • CBD Worker 50% • People 25 – 29 45% • People 30 – 39 43% • Low income earner 42% Most effective format: Mega side – 30%

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