'Effective frequency' diaporamas de présentation

advertising media planning

advertising media planning. Main idea: how much of your target are you reaching, and how many times? Reach & Frequency. gross impressions. The raw numbers of media audiences, in duplicated form (the same person can be counted more than once). target audience reach. Total Target 100%. 80%

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Media Selection in Advertising

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Media Selection in Advertising

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Advertising Media Selection

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Author: Paul Farris Marketing Metrics Reference: Chapter 9

Advertising Metrics This module covers the concepts of impressions, gross rating points, CPM, reach, frequency, and share of voice. Author: Paul Farris Marketing Metrics Reference: Chapter 9. Impressions. Impressions. Impressions are the basic unit of advertisement measurement

448 views • 9 slides