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Family brand - PowerPoint PPT Presentation

Chapter 12

Chapter 12. Category and Brand Management, Product Identification, and New-Product Development. Chapter Objectives. Explain the benefits of category and brand management. Identify the different types of brands. Explain the strategic value of brand equity.

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221 views • 22 slides

Chapter 11

Chapter 11 . Developing and Managing Brand and Product Categories. Outline. What is a Brand? Brand Loyalty Types of Brands Brand Equity Brand Extensions Brand Licensing New Product Planning Consumer Adoption Process Application of Knowledge. Managing Brands for Competitive Advantage.

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351 views • 12 slides

French designers

French designers . By Nikki. contents. Lacoste Guerlain Hermes Jean- P aul Gaultier Givency. Lacoste.

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272 views • 7 slides

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Family brand - PowerPoint PPT Presentation

Chapter 12

Chapter 11

French designers