'Four ps' diaporamas de présentation

Ned Potter

755 views • 61 slides

Chapter 1 Understanding Marketing

Chapter 1 Understanding Marketing . The future is not ahead of us. It has already happened . Philip Kotler. The learning objectives:. What is Market? What is Marketing and marketing management? Marketing core Concepts Marketing management philosophies. 1. Market.

1.64k views • 50 slides

Irwin/McGraw-Hill

C H A P T E R O N E . MARKETING: A FOCUS ON CUSTOMER RELATIONSHIPS AND VALUE . Irwin/McGraw-Hill. AFTER READING THIS CHAPTER YOU SHOULD BE ABLE TO:. Define marketing and explain the importance of (1) discovering and (2) satisfying consumer needs and wants.

650 views • 42 slides

Chapter 5: Hospitality Sales & Marketing

Chapter 5: Hospitality Sales & Marketing. 5.3: The Four Ps of Marketing. What Managers Must Determine & Four Ps of Marketing. Managers must determine: What current and potential customers need or want How to provide it Hot to persuade current and potential customers to patronize the hotel

237 views • 9 slides

Presented by Desiree Bates

Presented by Desiree Bates. Demographics. Age : from 25 ~ 80-Large variety of products meets large variety of needs Income : greater than 20,000 an year Gender : females more than males. Geographic . Location : Oklahoma County Oklahoma City , Oklahoma -Great service to vacationers

152 views • 5 slides