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Presented by Desiree Bates. Demographics. Age : from 25 ~ 80-Large variety of products meets large variety of needs Income : greater than 20,000 an year Gender : females more than males. Geographic . Location : Oklahoma County Oklahoma City , Oklahoma -Great service to vacationers
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Demographics • Age : from 25 ~ 80-Large variety of products meets large variety of needs • Income : greater than 20,000 an year • Gender : females more than males.
Geographic Location : Oklahoma County Oklahoma City, Oklahoma -Great service to vacationers -Great relax time for businesspeople after conferences or busy days
Physiographic • Religion- Carry books on all religions and cultural belief systems • Provide help for sick or injured people, athletes, and elderly people
Four Ps • Price - comparable to any regular store’s prices on unique and customizable product • Place- divided into areas based on needs (herbal remedy area, books and education area, massage area, reading and research area) • Promotion– hold soap making workshops 1st weekend each month, radio and print advertisement, internet advertisement and online purchase • Product– unique, individually, based products for each customer.