Imitation products - PowerPoint PPT Presentation

Design as Marketing: Apple

Design as Marketing: Apple. Sucheta Acharyya Kelly Kivioja Liang Xu Dali Zheng Ying Wei. Agenda. Differentiating using design Eisenman’s framework – commoditized industries as fashion systems Design differentiation at new product introduction Apple’s iMac and iPod .

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326 views • 19 slides

PROJECT

PROJECT. Collection of limitation samples – similar to branded Price vs qty.(packing) comparison for each product Source of sample collection – name of shop , location , haat. location , name of kiraana store

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155 views • 3 slides

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