1 / 3

Analyzing Imitation Product Market Dynamics: A Comprehensive Study

This project entails a detailed analysis of limitation samples, focusing on the comparison of prices and quantities of imitation vs. original FMCG products. It covers the percentage of total sales attributed to imitations, retailers' margins, and the use of imitations in households. Field visits to retailers will gauge interest in purchasing original products based on samples provided. Moreover, a situation analysis will leverage marketing theories and consumer segmentation, concluding with actionable insights. The project will also explore resource-based products and their market viability, supported by a detailed techno-commercial study.

jonah-hill
Télécharger la présentation

Analyzing Imitation Product Market Dynamics: A Comprehensive Study

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. PROJECT • Collection of limitation samples – similar to branded • Price vs qty.(packing) comparison for each product • Source of sample collection – name of shop , location , haat. location , name of kiraana store • what % of his total FMCG sale is sale of imitation products – if he sells 100 products approx. how many duplicate products does he sell • What is retailers margin in Imitation Vs original products

  2. Does he use the imitation products in his own house • Visit these retailers;ask them, If I make will u buy ? • Download info. on counterfeit products from internet • Do situation analysis – objective – method of data collection – analysis of sample data based on theory using 4p’s , mktg segmentation & mkt research – your suggestions - conclusions • Submit samples and/or scanned/originals of wrappers

  3. PROJECT ON RESOURCE BASED PRODUCT • IDENTIFY SOURCE OF A RM available in ur area • Identify any FG that can b made out of a above RM • Work on the Processing plant & M/sc reqd. to convert RM  FG • Do a technocommercial study & calculate the costing for approx. investt reqd to convert RM  FG • Make a mktg Plan to sell that product in various segments.

More Related