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Planning, Running, and Analyzing Controlled Experiments on the Web

Part 2. Planning, Running, and Analyzing Controlled Experiments on the Web. Roger Longbotham, Mgr Analytics, Experimentation Platform, Microsoft. Slides available at http://exp-platform.com. Planning and Analysis of Online Experiments. What to measure How to compare Treatment to Control

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Planning, Running, and Analyzing Controlled Experiments on the Web