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CHAPTER TWO

CHAPTER TWO. MARKETING MANAGEMENT: STRATEGY. Marketing Management. The process of: 1. planning, 2. executing, and 3. controlling marketing activities to attain the marketing goals and objectives effectively and efficiently. Change is constant and therefore the process is a continuous process.

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France

France. In regional 2 star hotels, although average rates remained constant the category was heavily impacted by a drop in demand. A number of large cities saw 2 star hotel occupancy decline by over 10% in February.

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Marketing audits - PowerPoint PPT Presentation

CHAPTER TWO

France