Marketing Communication in Digital Environment…. What digital media has brought …. Dialogic communication Interactivity Engagement Relationship Speed / Instantaneous communication User generated content / Customer-centricism. Advantages of Digital Marketing.By yates
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The Communication Process. SenderMessageChannel of communicationReceiversEncoding processDecoding process. Promotional Elements. AdvertisingExample: CommercialsAdvantagesDisadvantagesPersonal SellingAdvantagesDisadvantagesPublic RelationsAnnual reportsPublicityAdvantagesDisadvantages
Green Marketing (Marketing Ecologically). Dr. Sunmeet Banerjee, Associate Professor Sasmira’s Institute of Management Studies and Research, Mumbai. Profile. Twenty years of diverse professional experience.
MARKETING vs marketing VAL. www.consulttus.com. Big-M vs small-m marketing. What is marketing to you? What is marketing to your investors? What is “Big M” marketing? What is “small m” marketing? Which one will get you the money? Which one drives profitable growth?
Marketing Concepts Marketing Strategy. MKTG 3110-003 Spring 2014 Mrs. Tamara L. Cohen. Class #2. KEY TERMS. Profit Strategy Culture Core Competency U nique S elling P oint ( U nique S elling P roposition/ USP ) Market Segment Target Market Marketing Dashboard. KEY CONCEPTS.
E-MARKETING (INTERNET MARKETING). Chapter – 4 Email Campaigns BY : Dr. Showkat Hussain Gani. Email Campaigns. About Email Campaigns.
GREEN MARKETING Sustainable Marketing. Presented by Sharon Seaford Fayetteville Technical Community College
Conceitos: Marketing; Marketing eletrônico; Planejamento de marketing; . “Marketing é um processo social por meio do qual pessoas e grupos de pessoas obtêm aquilo de que necessitam e o que desejam com a criação, oferta e livre negociação de produtos e serviços de valor com outros”.
E-MARKETING (INTERNET MARKETING). E-MARKETING . Marketing: A comprehensive process that involves every aspect of a business from designing its products , setting the pricing strategy to analysing sales statistics and collecting customer feedback . E-Marketing: