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Marketing Communication in Digital Environment…

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Marketing Communication in Digital Environment…

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  1. Marketing Communication in Digital Environment…

  2. Whatdigitalmedia has brought… • Dialogiccommunication • Interactivity • Engagement • Relationship • Speed/Instantaneouscommunication • User generatedcontent/Customer-centricism

  3. Advantages of Digital Marketing • Cost Effectiveness: digital ads are typically more cost-effective than standard traditional marketing campaigns. • PersonalandCustomizedMessaging: digital marketing allows brands to specify exactly the target demographic for each individual ad in a campaign. Digital mediaenhancecreativity. • Easily Measured and Adjusted: if the campaign is not performing well, most digital ads can be updated much more easily than traditional ads, and are scalable. • Real time results: digitalmediaenablecompaniestosee their numbers of visitors to theirsite and its subscribers increase, peak trading times, conversion rates and much more at the touch of a button. • Greater exposure: abusiness can be seen anywhere in the world from one marketing campaignwithlower coststhantraditional methods

  4. Advantages of Digital Marketing • Mobile-accessible: more and more people are using smartphones and tablets in their day to day lives - digital marketing invites brands to tap into consumers' behavior and reach them seamlessly through mobile devices • Viral Value: brands that post content to social media sites like Facebook, YouTube, and Pinterest are able to plug into consumers who are able (and willing) to share that content with their networks • Not Intrusive: throughthe power of marketsegmentation and tailored marketing, online people couldchooseto be out of communicationsor not and often it is relevant because they were the ones searching for it in the first place.  • GreatEngagement: brand/consumer engagement in digital marketing, is all about developing a personalised relationship that reaches the masses but speaks to each individual through relevance and frequency. Itgoesbeyondinteractivityandleadstorelationshipbuilding.

  5. BIG PICTURE… %41 Internet penetration 30 billion TL total revenue 35 millionInternet users 8.9 millionactive 3G users 50 hoursspent in a month 4,7 million online shopper Source: IAB in Turkey 2012 data

  6. BIG PICTURE… 32 million mobile Facebook users 32 million Facebook users 22,5 hours video watching in a month %8: Youtube watching in total internet usage 1 millionLinkedinusers 9 millionTwitterusers Source: IAB in Turkey 2012 data

  7. Changingbudgetallocations in Turkey… 22 billion€ Total Ad Expenditure 18% of total advertisingspending is allocatedtodigitalmedia. 400 million € DigitalAdvertisingExpenditure %47: Search Engine Marketing %3,6: Mobile %40,6: Displayad Source: IAB in Turkey 2012 data

  8. Increasingdigitalmediaexpenditures…

  9. Marketing Communication in DigitalEnvironment • DigitalAdvertising • Displayads (banner, pageskin, e-commerce) • Pre-roll • Richmedia • Video • Adwords • Retargetingads • E-directads • Advergame • Mobile Marketing • SocialMedia Marketing • Socialmediaads • Socialmediaaccounts • Blogs • Viral

  10. http://marketinomics.com/digital-marketing-2/traditional-digital-and-social-media-marketing/http://marketinomics.com/digital-marketing-2/traditional-digital-and-social-media-marketing/

  11. Examples of DigitalAdvertising • DisplayAds (Banner)

  12. Examples of DigitalAdvertising • Displayads (Pageskin)

  13. Examples of DigitalAdvertising • Displayads (E-commerce banner)

  14. Examples of DigitalAdvertising • Pre-roll banner

  15. Examples of DigitalAdvertising Richmedia banner • http://demo.mediamind.com/Creative_zone/Amway_Fall/index.html

  16. Examples of DigitalAdvertising • Video banner

  17. Examples of DigitalAdvertisingAdwords

  18. Examples of DigitalAdvertising

  19. Examples of DigitalAdvertising • RetargetingAds

  20. e-Direct Marketing

  21. Examples of DigitalAdvertising • Advergame

  22. Examples of DigitalAdvertising • Mobile ads

  23. Examples of SocialMedia Marketing • FacebookAds

  24. Examples of SocialMedia Marketing • Facebookaccount

  25. Examples of SocialMedia Marketing • TwitterAds/ #Hashtag

  26. Examples of Social Media Marketing • Twitteraccount

  27. Examples of SocialMedia Marketing • Foursquareads • Tumblrads (TumblrSponsors)

  28. Examples of SocialMedia Marketing • Vineads • http://blog.brandsonvine.com/

  29. Examples of SocialMedia Marketing • Youtubeads

  30. Examples of SocialMedia Marketing • Youtube channel

  31. Blogging CompanyBlogs

  32. Blogging Bloggerendorsement

  33. Examples of Social Media Marketing • Viral http://www.youtube.com/watch?v=DAn1dQJJ6kE