Marketing controls - PowerPoint PPT Presentation

Chapter Twenty-One

Chapter Twenty-One. The Marketing Plan. Marketing Plan. Outlines the steps that guide specific action for the coming year Requirements: It is workable It is realistic and flexible It should have measurable, achievable goals. Development of the Marketing Plan.

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THE UNSPOKEN TRUTH BEHIND MARKETING GOVERNANCE

THE UNSPOKEN TRUTH BEHIND MARKETING GOVERNANCE. Insight, tools and encouragement to h elp you build an agile marketing system that flexes with the speed of business. Engelina Jaspers www.flexmarketingpro.com. If… marketing is a strategic business partner to the executive team.

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CHAPTER 17

CHAPTER 17. CONTROL TECHNIQUES. MANAGEMENT CONTROL SYSTEMS. Finance and Budgets Marketing Operations Human Resources. FINANCIAL CONTROLS. Financial Statements and Audits Financial Ratio Analysis Profitability Ratios Debt Ratios Activity Ratios. FINANCIAL CONTROLS. Budgetary Controls

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88 views • 7 slides

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