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This chapter provides an overview of various control techniques used in management, including financial controls, marketing controls, human resource controls, and computer controls. It covers financial statements and audits, financial ratio analysis, budgetary controls, marketing ratios, human resource statistics, and strategic control processes.
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CHAPTER 17 CONTROL TECHNIQUES
MANAGEMENT CONTROL SYSTEMS • Finance and Budgets • Marketing • Operations • Human Resources
FINANCIAL CONTROLS • Financial Statements and Audits • Financial Ratio Analysis • Profitability Ratios • Debt Ratios • Activity Ratios
FINANCIAL CONTROLS • Budgetary Controls • the budget development process • zero-based; bottom-up; and top-down • operating budgets --revenue, expense, and profit • financial budgets--cash and capital expenditures
MARKETING CONTROLS • Market Research • Test Marketing • Marketing Ratios • Sales Quotas • Stockage
HUMAN RESOURCE CONTROLS • Human Resource Statistics • Human Asset Valuation • Performance Appraisals • Attitude Surveys • Management Audits
COMPUTERS AND CONTROLS • Strategic Control Processes • Management Information Systems (MIS) • Future Trends