'Media objectives' diaporamas de présentation

Media Strategy. 14. The Media-Planning Process. Media planning Involves the process of designing a scheduling plan that shows how advertising time and space will contribute to the achievement of marketing objectives. 2. The Media-Planning Process. 1. Selecting the target audience.

Laying out the Media Plan . AMASA CAPE TOWN WORKSHOP AUG 2005. 1. INTRODUCTION Every document should have a short, concise introduction This should clearly state what the document will cover And the source of information/data used for the recommendation . 2. BACKGROUND

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Media Planning and Buying. Media planners are in the _____. marketing business connection business advertising business multichannel business. Media planners are in the _____. marketing business connection business advertising business multichannel business.

Ch. 10 Media Planning and Strategy. Basic Terms and Concepts Media Planning: the series of decisions involved in delivering the message to the target audience. Media Plan: the actual document detailing these decisions. Media Objectives: the objectives sought by the media plan.

Media Planning and Strategy. How do I Effectively Deliver My Message Through the Mass Mediums?. Media Planning. The process of designing a strategic course of action that shows how advertising space and time can be used to present the message in order to achieve the advertiser’s goals

Media Planning and Strategy. How do I Effectively Deliver My Message Through the Mass Mediums?. Media Planning. The process of designing a strategic course of action that shows how advertising space and time can be used to present the message in order to achieve the advertiser’s goals

10. Media Planning and Strategy. Media Terminology. Media Planning. A series of decisions involving the delivery of messages to audiences. Media Objectives. WHAT are the goals to be attained by the media strategy and program. Media Strategy.

Pinnacle to the People Media Recap 8.14.12. “ Pinnacle to the People ” Petco Markets: Portland | Seattle | San Diego | Austin | LA | SF. Media Objectives - Increase awareness of Pinnacle among affluent dog owners in 6 key Pinnacle/ Petco markets

Frost™ Brand. Media Objectives. Frost™ Brand. Media Objectives: What do we want to achieve by using media?. Target Audience(s) Geography Seasonality/Timing Reach/Frequency Other. Frost™ Brand. Media Objectives: What. Not How. Quantitative benchmarks where possible.

Media Planning. Media planning is the process of determining how to use time and space to achieve marketing objectives. The Media Planning Process. Sources of Information in Media Planning. Whom to Advertise To. Which Geographic Areas to Cover. When to Advertise. Setting Media Objectives.

2001. Media 101. Research Planning Buying Promotions. Developing a Media Plan. Advertising Objectives. Media Objectives. Media Strategy. Advertising Objectives. Product Budget Store Distribution Proprietary Research Overall Marketing Goals Creative Description

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Kashi Frozen Pizza Media Plan. Team 11 Angelique Brown- Wiggin Blake Simon Ellie Steen Jonathan Schmidt. Market Situation. “The Kashi Story” W ell -known brand Established in the health food market New opportunity for growth. Market Situation. Kashi’s Problem:

MEDIA PLANNING DYNAMICS. I. MEDIA PLANNING. I. MEDIA PLANNING. INTRODUCTION THE PROCESS OF DETERMINING HOW ADVERTISING SPACE AND TIME WILL BE USED TO ATTAIN MARKETING OBJECTIVES. I. MEDIA PLANNING. WHY MEDIA PLANNING SO IMPORTANT NOW?. I. MEDIA PLANNING. 1. LEVEL OF CLUTTER ON TV/PRESS