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2001. Media 101. Research Planning Buying Promotions. Developing a Media Plan. Advertising Objectives. Media Objectives. Media Strategy. Advertising Objectives. Product Budget Store Distribution Proprietary Research Overall Marketing Goals Creative Description
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Research • Planning • Buying • Promotions
Developing a Media Plan Advertising Objectives Media Objectives Media Strategy
Advertising Objectives • Product • Budget • Store Distribution • Proprietary Research • Overall Marketing Goals • Creative Description • Sales Information • Competitive Information
Media Objectives Where? Who? 1 2 3 4 5 Times How Often? When?
Network TV Syndicated TV Cable TV Spot TV Local Cable Internet Network Radio Spot Radio Magazines Newspaper Outdoor Media Strategy What Is Best Way To Reach Target Audience?
We concentrate on evaluating, selecting, planning and placing: • Television and radio commercials • Print ads in magazines and newspapers • Out-Of-Home such as, outdoor bulletins, bus advertising, etc. • Internet advertising • Guerilla Tactics
We are a mix of four functions . . . • We are a media planner • We are an account executive • We are a sales person • We are a buyer
Kelly, Scott & Madison, Inc. plans and manages strategically focused marketing and advertising campaigns based on rigorous media analysis and precision execution.
Privately held, we objectively focus on the planning, buying and management of media programs with the belief that a strong, detailed and well-researched plan is the key to an effective and cost-efficient media buy.
Corporate Culture • Young • Energetic • Sharp • Enthusiastic • Innovative • Charismatic • Vibrant
Clients • Our clients are companies which conduct business in a variety of industries: • Packaged goods • Healthcare • Manufacturing • e-Commerce • Technology • Retail • Travel
KSM Training Programs • We believe in training our staff and have in place a comprehensive training program which consists of: • Annual June eleven-week program • Monthly “Brown Bag Workshops” • Outside seminars and workshops
Prerequisite Requirements • A degree in marketing, advertising, or general business is a plus • Professionalism • Exceptional presentation skills • Excellent “Math” aptitude • Computer literate in: • Microsoft Office applications • Database software • World Wide Web