'Mri doublebase' diaporamas de présentation

Newspaper Under-Delivers Younger Consumers; Cable Has 2x As Many A18-34

Newspaper Under-Delivers Younger Consumers; Cable Has 2x As Many A18-34. Newspaper Reader. 6 out of 10 readers Are over 50+. Cable Viewer. Source: MRI Doublebase 2013.

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Source: MRI Doublebase 2013

Cable Viewers Spend More On Higher Priced Items. Cable Viewer Newspaper Reader Index Index HH Furnishings/Big Ticket $2500+ 110 102 Video Game System $400 104 74 Fast Food $200+ 104 88 Cameras $300+ 101 88 Auto Lease/Purchase $50,000 108 101

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7 out of 10 Adults Do Not Read Printed Newspaper; Online Readership Down Across the Board

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Newspapers Only Have a Modest Call to Action

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Reading the Daily Newspaper is No Longer a Necessity for Almost 80% of Adults 25-54

Reading the Daily Newspaper is No Longer a Necessity for Almost 80% of Adults 25-54. Percent Who Read Daily Print Newspaper. Read Print Newspaper. Did Not Read Newspaper. A18-24. A35-49. A25-54. A25-34. A50 +. Source: MRI Doublebase 2013.

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