'Need recognition' diaporamas de présentation

Learning Objectives

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Marketing

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LEVELS OF CONSUMER DECISION MAKING

LEVELS OF CONSUMER DECISION MAKING. Not all decision making situations receive or require the same degree of information search. Effort Continuum. LOW EFFORT. HIGH EFFORT. Routinized Problem Solving. Limited Problem Solving. Extensive Problem Solving. Routinized Response Behavior.

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Chapter 6 Consumer Behavior

Chapter 6 Consumer Behavior. Chapter 6 slides for Marketing for Pharmacists, 2nd Edition. Learning Objectives. Describe the steps associated with consumer decision-making. Delineate how each step influences the choices consumers make.

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Chapter 10

Chapter 10. Corruption. Pop Quiz. What are the two principle schemes involving bribery?. Learning Objectives. Define corruption. Identify the four categories of corruption. Define bribery. Compare and contrast bribery, extortion, and illegal gratuities.

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MKTG

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Consumer Buying Behavior

Consumer Buying Behavior. What makes people consumers?. Topics. Buying Behavior Characteristics Affecting Behavior Buying Decisions Buying Process New Product Adoption. Consumers. Consumer Market All individuals and households who buy for personal use Consumer buying behavior

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The Consumer Audience

The Consumer Audience. Part 2: Planning and Strategy Chapter 5. Chapter Outline. Chapter Key Points How Does Consumer Behavior Work? Cultural and Social Influences on Consumer Decisions Psychological Influences that Motivate Consumers Behavioral Influences on Consumer Decisions

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Central Valley Project

Central Valley Project. A New State of Water.

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Chapter 12 Decision Making I: Need Recognition and Search

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Elements of Consumer Behavior, and Defining the Market Hierarchy

Elements of Consumer Behavior, and Defining the Market Hierarchy. BA396 Supplement. Need Recognition. Information Search. Information Evaluation. Purchase Decision. Post-purchase Attitude Formation. Consumer Behavior. EKB Model. Need Recognition. Information Search.

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Elements of Consumer Behavior, and Defining the Market Hierarchy

Elements of Consumer Behavior, and Defining the Market Hierarchy. BA396 Supplement. Need Recognition. Information Search. Information Evaluation. Purchase Decision. Post-purchase Attitude Formation. Consumer Behavior. EKB Model. Need Recognition. Information Search.

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Consumer Behavior: Introduction

Consumer Behavior: Introduction . Definitions/Frameworks General issues about consumer & Industrial buying behavior. Definitions. Buying Behavior : The decision processes and actions of people involved in buying and using products.

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Principles of Marketing BA 390

Principles of Marketing BA 390. Fall 2006 Dr. McAlexander. Consumer Markets and Buyer Behavior. Purchase Process Need Recognition Information Search Evaluation of Alternatives Purchase Decision Postpurchase Behavior. Need Recognition Information Search Evaluation of Alternatives

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Chapter 4 The Consumer Audience

Chapter 4 The Consumer Audience. Outline Consumer behavior Social and cultural influences on consumers Psychological influences on consumers The decision process. Consumer Behavior. The implicit goal of advertising The consumer audience The target market.

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High Cost Placements

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