'Next class decision time' diaporamas de présentation

Consumer Behavior: How and Why People Buy

Consumer Behavior: How and Why People Buy. Chapter Objectives. Define consumer behavior explain why consumers buy what they buy Explain the prepurchase , purchase , and postpurchase activities that consumers engage in when making decisions

677 views • 57 slides

Sharpening the Focus: Target Marketing Strategies and Customer Relationship Management

Sharpening the Focus: Target Marketing Strategies and Customer Relationship Management. Chapter Objectives. need for market segmentation dimensions to segment B2C & B2B markets evaluating & selecting market segments targeting strategy positioning strategy customer relationship management.

846 views • 49 slides

502 views • 36 slides

Thriving in the Marketing Environment: The World is Flat

Thriving in the Marketing Environment: The World is Flat. Chapter Objectives. Understand business ethics and explain how marketers practice ethical business behavior Explain how firms practice social responsibility

464 views • 31 slides

Consumer Behavior: How and Why People Buy

Consumer Behavior: How and Why People Buy. Chapter Objectives. Define consumer behavior and explain why consumers buy what they buy Describe the prepurchase, purchase, and postpurchase activities that consumers engage in when making decisions

438 views • 31 slides

Sharpening the Focus: Target Marketing Strategies and Customer Relationship Management

449 views • 30 slides

Consumer Behavior: How and Why We Buy

535 views • 28 slides