'Perceptual map' diaporamas de présentation

Positioning

839 views • 72 slides

For the Bold and Daring! Frito-Lay

1.88k views • 67 slides

General Mills New Product Growth Strategy and Concepts

General Mills New Product Growth Strategy and Concepts. Marketing Strategy Section 2, Team 7 Tiffany Mayo Andrea Monseliu Katie Penz (Locker 198) Amber Pierce Nikki Silva David Zellen. Agenda. Project Objective Situation Analysis Company Competitors Consumer

883 views • 45 slides

Segmentation and Differentiation

446 views • 38 slides

Key Concepts

Key Concepts . Differentiation (What you do to an offering) : Creating tangible or intangible differences on one or more attributes between a focal offering and its main competitors.

868 views • 35 slides

Segmentation Overview

Segmentation Overview. Ken Homa. Attacking Markets. Market definition Segmentation Targeting Positioning. Segmentation Finishing the Job. Targeting selecting the segments with the highest company-specific potential Positioning

642 views • 34 slides

Chapter 2 Perception

By Michael R. Solomon. Chapter 2 Perception. Consumer Behavior Buying, Having, and Being Sixth Edition. Sensation and Perception. Sensation: The immediate response of our sensory receptors (eyes, ears, nose, mouth, fingers) to basic stimuli such as light, color, sound, odors, and textures

518 views • 34 slides

385 views • 29 slides

Market Segmentation & Positioning

Market Segmentation & Positioning. How would a breakfast cereals manufacturer identify which consumers to target for a muesli product?. Market Segmentation & Positioning Session Outlines. Principles of STP & segmentation

988 views • 28 slides

New Products Management

New Products Management. Chapter 6 Analytical Attribute Approaches: Introduction and Perceptual Mapping. What are Analytical Attribute Techniques?. Basic idea: products are made up of attributes -- a future product change must involve one or more of these attributes.

1.01k views • 23 slides

Simulation Introduction

Simulation Introduction. Why Simulate?. Risk Free. Innovate and explore alternative strategies and tactics. Big Picture. Decisions and their impacts will be examined within the context of overall business operations - across functional boundaries.

311 views • 22 slides

CapSim Simulation Introduction

CapSim Simulation Introduction. Diane M. Sullivan, Ph.D., 2011 Some Sections Modified from Management Simulations, Inc. Some Sections Modified from Gentner (2008). What is CapSim and why do we use it in MGT490?. Strategy essentially deals with making long-term decisions

1.85k views • 21 slides

Rural Publication Readership April 2010

Rural Publication Readership April 2010. Summary. Farming newspapers are the most frequently mentioned source of farming information Amongst all farms, Country-Wide is strongly differentiated for the quality of articles about: Farm management Pasture management, and

284 views • 20 slides

Forecasting Unit Demand

Forecasting Unit Demand. Chester Corporation. Forecast Definition. To estimate or calculate in advance To serve as an advance indication of; foreshadow: price increases that forecast inflation. Estimate future trends by examining and analyzing available information.

439 views • 15 slides

Team 10 Anthony Chunvichit Kamal Eko Madina Shagimuratova

Automotive Audio Systems. Team 10 Anthony Chunvichit Kamal Eko Madina Shagimuratova. 12 points. Industry trend: our target market's desire for multi-media capable receivers in car stereos Mission: mobile entertainment Top competitor: Pioneer

473 views • 14 slides

Chapter 2 Developing and Using Information About Consumer Behavior

347 views • 8 slides

LEARNING OBJECTIVES Understand how businesses can map their market to set out the key features of the market SUCCESS CRI

LEARNING OBJECTIVES Understand how businesses can map their market to set out the key features of the market SUCCESS CRITERIA < C Describe what market mapping is Identify the features a business could put on a market map Draw a market map for fast food restaurants C >

283 views • 8 slides