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The New Product Development Process

The New Product Development Process

The New Product Development Process. Class 5 Opportunity Identification Concept Generation. Phase I: Opportunity Identification. The trouble with the future is that there are so many of them. -John R. Pierce (Bell Labs). Scenario Planning. Challenging Inertia. Do an assumption analysis

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594 views • 33 slides
Target Market and Competitive Advantages

Target Market and Competitive Advantages

Target Market and Competitive Advantages. CHAPTER # 04. Target Market. A target market is a group of customers that the business has decided to aim its marketing efforts and ultimately its merchandise. Example. Rolls-Royce. Commercial. Market segmentation.

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531 views • 30 slides
Evaluating Diversity Programs

Evaluating Diversity Programs

Evaluating Diversity Programs. William E. Sedlacek University of Maryland wsed@umd.edu www.williamsedlacek.info. Audience. Define & understand your audience White students Students of color Faculty Administrators State legislators Parents. Independent Areas. Information Attitudes

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370 views • 28 slides
New Products Management

New Products Management

New Products Management. Chapter 6 Analytical Attribute Approaches: Introduction and Perceptual Mapping. What are Analytical Attribute Techniques?. Basic idea: products are made up of attributes -- a future product change must involve one or more of these attributes.

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1.01k views • 23 slides
Market and Product Research: Part 2

Market and Product Research: Part 2

Market and Product Research: Part 2. Objectives. Upon completing this class, you will be able to: Compare and contrast two product and brand analysis methods: Monadic and Paired Comparison

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215 views • 13 slides
Course Wrap-up

Course Wrap-up

Course Wrap-up. EWMBA 206.1 Fall 2009. Ten Takeaways. 1. Marketing Orientation Successful marketing strategy entails two principles . Designing products, services, and programs that emphasize attributes which: which customers value and connect to.

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108 views • 10 slides
Course Wrap-up

Course Wrap-up

Course Wrap-up. XMBA 206.1 Summer 2008. Ten Takeaways. 1. Marketing Orientation Successful marketing strategy entails two principles . Designing products, services, and programs that emphasize attributes which: which customers value and connect to.

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105 views • 10 slides
Market Definition for Entry Strategy

Market Definition for Entry Strategy

Market Definition for Entry Strategy. Steps: Market Characterization and identification Definition Market segmentation and Product match Selection. Market Characteristics. Entry Strategy begins by market characterization. The typical characteristics are: Sales Potential Penetration Scale

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556 views • 8 slides
Course Wrap-up

Course Wrap-up

Course Wrap-up. EWMBA 206.1 Fall 2009. Ten Takeaways. 1. Marketing Orientation Successful marketing strategy entails two principles . Designing products, services, and programs that emphasize attributes which: which customers value and connect to.

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88 views • 8 slides
Competitive Analysis

Competitive Analysis

Competitive Analysis. MAR 331. Competitive Analysis. Perceptual Mapping Ideal points vs. experience norms. Competitive Analysis. Conflict Competition - object centered Coexistence Cooperation Collusion. Competitive Analysis. Info Gathering Identification of competitors

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224 views • 4 slides

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