'Peripheral route' diaporamas de présentation

Chapter 20: Social Cognition Case Study: Shaping the Black Experience Section 1: Attitudes

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Theory

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The Communication Process

5. The Communication Process. The Nature of Communication. Source Encoding Using a Celebrity. Forms of Encoding. Verbal. Graphic. Musical. Animation. Message Development. Content. Design. Structure. An Image Can Convey More Than Words. Communication Channels. Personal Channels.

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Learning, thinking and memory

Learning, thinking and memory. Drs Joan Harvey and George Erdos Newcastle University. Types of learning .

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Attitudes & Persuasion

Attitudes & Persuasion. CSS 387 January 24, 2012. Elaboration Likelihood Model. A general model of attitude and behavior change. Mindlessness. Subjective norm. Central Route. Behavioral Intent. Information. Reception. Process. Attitude. Act. Ability (PBC). Peripheral route. Habit.

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Chapter Eight

Chapter Eight. Theories of Message Processing. Classic Models of Persuasion: Cognitive Dissonance Theory. Developed by Festinger Individuals have a need for consistency between attitudes and behaviors When we behave in inconsistent ways, we feel discomfort

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The Consumer Audience

The Consumer Audience. Part 2: Planning and Strategy Chapter 5. Need recognition Information search Evaluation of alternatives Purchase decision Postpurchase evaluation. The consumer recognizes the need for a product Advertising should activate or stimulate this need.

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COMMUNICATION & CONSUMERS

ENCODE. DECODE. SENDER. MESSAGE. MEDIA. CONSUMER. (SOURCE). (CHANNEL). (RECEIVER). FEEDBACK. COMMUNICATION & CONSUMERS. 4 KEY COMPONENTS OF A COMMUNICATION. Body language Sales response. Impersonal Interpersonal. Verbal Non-Verbal Or Combination. MESSAGE INITIATOR(SOURCE).

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The Communication Process

05. The Communication Process. The Nature of Communication. 5- 2. Message Development. Content. Design. Structure. 5- 3. Communication Channels. Personal Channels. Nonpersonal Channels. Word of Mouth. Personal Selling. Print Media. Broadcast Media. 5- 4.

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Persuasion

Persuasion. 20-3. Objectives. Describe the factors involved in the communication process Explain the different types of persuasion processes. Bell Ringer. Read Exploring Psychology p. 590 Use a technique called familiarity. Persuasion. Persuasion The direct attempt to influence attitudes

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Branch of Tradition

Branch of Tradition. Biological Neurochemistry - Brain Function - Psychobiology - . Five General Factors. Neuroticism - this trait is based on negative compulsions, which include things such as phobias, anxieties and distress .

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Attitudes

Attitudes. Where do attitudes come from? Petersen, Sznycer , Sell, Cosmides , & Tooby , 2013 What do we have attitudes on? . What is an attitude?. Valence and extremity Attitude accessibility Affective, cognitive, and behavioral components Attitude functions Attitude knowledge

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Social Psychology

Social Psychology. Karen Thomson Department of Psychology Glasgow Caledonian University. Definition of Social Psychology:- How the presence of (imagined or real) others influences our thoughts, feelings and behaviours. Topics to be covered:- Communication - non-vocal behaviour

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Communcation Theory sampler

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