'Product decisions' diaporamas de présentation

Aggregate Planning

Aggregate Planning. Determine the quantity and timing of production for the immediate future. Objective is to minimize cost over the planning period by adjusting Production rates Labor levels Inventory levels Overtime work Subcontracting Other controllable variables. Aggregate Planning.

1.24k views • 73 slides

602 views • 46 slides

International Marketing Strategy

International Marketing Strategy. Lauren Colvin Patrick Lynch Megan Revoldt Kate Turkcan. International Entry. Identify a target market in the UK Adapt the product to fit target market preferences Design a supply chain that accounts for production and distribution

557 views • 40 slides

494 views • 40 slides

What is a Product?

What is a Product?. Multidimensional, sum of all its features, bundle of utility. Product Component Model. SUPPORT SERVICES COMPONENT. PACKAGING COMPONENT. ? Repair and maintenance. ? Deliveries. 12-6. CORE COMPONENT. ? Trademark. ? Price. ? Product platform ? Design features

771 views • 33 slides

Project of marketing

Launching a new brand. Project of marketing . Introduction :.

326 views • 27 slides

Making Product Decisions

Making Product Decisions. Economics, March 2011. Remember: we are the supplier, making decisions about what to PRODUCE!. Review: what is productivity?. Amount of goods and services produced per unit of input (how efficiently resources are being used in production).

305 views • 16 slides

PharmaSim COMPETITIVE STRATEGY

PharmaSim COMPETITIVE STRATEGY. Advanced Marketing Management Marketing 6202. Competitive Strategy. What is Strategy? Multi Functional activities that support corporate goals by delivering superior customer value What is Customer Value?. Customer Value = Benefits - Costs.

1.2k views • 15 slides

Doing Business Globally

Doing Business Globally. Major Ethical Problems: Foreign[host] values, culture, practices , laws, bribery[lubricating fees, facilitating ] Fundamental Rights & Guidelines[both in host and home country]. Doing Business Globally. Major Ethical Problems:

361 views • 14 slides

Pricing & Product Decisions

267 views • 14 slides

Market Driven Opportunity and Marketing

281 views • 13 slides

ITSUCS (but not really)

188 views • 8 slides

Process for Midterm

Process for Midterm. Case is available in casebook Analyze the case (individually and/or in groups) over the next week During exam, several questions will be posed and you will write your answers (individually, on paper)

173 views • 7 slides

Customer

PRODUCT. DISTRIBUTION. Customer. PROMOTION. PRICE. Marketing Mix. MKT 301 Dr. M. Al-Ghamdi. Sociocultural Forces. Competitive Forces. Political Forces. PRODUCT. DISTRIBUTION. Customer. PROMOTION. PRICE. Economic Forces. Technological Forces. Legal & Regulatory Forces.

181 views • 6 slides

M16: Relevant Costs

138 views • 6 slides

New Product Innovation and the Next Big Thing

1888 Press Release - Join Dr. Moshe Engelberg, CEO of ResearchWorks, at the Convergence Summit sponsored by Wireless-Life Sciences Alliance (WLSA) on May 28th. The expert workshop will cover the eight most important questions that should be asked for every new product being considered, to determine: a) Does it matter? and b) Is it special?

170 views • 2 slides