1 / 7

Process for Midterm

Process for Midterm. Case is available in casebook Analyze the case (individually and/or in groups) over the next week During exam, several questions will be posed and you will write your answers (individually, on paper)

sophia-roy
Télécharger la présentation

Process for Midterm

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Process for Midterm • Case is available in casebook • Analyze the case (individually and/or in groups) over the next week • During exam, several questions will be posed and you will write your answers (individually, on paper) • Exam is “open book” -- you may bring any resources you wish to (except another person); no electronic devices or communication during exam • <2 hrs for exam; 30 min to discuss answers ( this will be the only exam review )

  2. Typical Grade Distributionindividual semesters vary considerably

  3. Case for Mid-term exam Re-THINK-ing THINK: The Electric Car Company

  4. THINK Case Summary • Case timeframe: 2010 • Norway-based company; turbulent history • “Re-started” in 2008 • 1,700 cars sold, mostly in Europe • Planning to sell and manufacture in the US • Considering targeting fleets and consumers • Profits highly sensitive to volume and price

  5. Exam Questions will derive from course topics to date….. • Financial analysis, opportunities, challenges • Identifying decision criteria (objectives) • Market assessment/attractiveness • Target markets and target customers • Customer needs and product benefits • Differentiation: whole product and company • Competitive analysis • Competitive advantage • Making product decisions

  6. Definition of product success Whole product Product plan: key success factors Differentiation Market attractiveness Target customers Competitive advantage Marketing mix (C+4P) Product positioning Sales functions Channel options Channel value-added Operations balance Course Concepts (13)

  7. Income statement analysis Financial benchmarks Target customer description Target customer selection 5 Forces analysis Competitive analysis (10 dimensions) Identifying competitive options Decision criteria Product decisions Product competitive positioning Channel economics Process dimensions Product development best practices Course Methods/Tools (13)

More Related