'Product support services' diaporamas de présentation

Chapter 8

Chapter 8. Product and Services Strategy. What is a Product?. A PRODUCT is anything that can be offered to a market for attention, acquisition, use, or consumption and that might satisfy a want or need. Includes: Physical Objects Services Events Persons Places Organizations

768 views • 62 slides

Chapter 8

Chapter 8. Product and Services Strategy. What is a Product?. A Product is anything that can be offered to a market for attention, acquisition, use, or consumption and that might satisfy a want or need. Includes: Physical Objects Services Events Persons Places Organizations

371 views • 36 slides

Principles of Marketing

8. Principles of Marketing. Product, Services, and Branding Strategy. Chapter Outline. What Is a Product? Product and Service Decisions Branding Strategy: Building Strong Brands Services Marketing. 8-3. What Is a Product?. Products, Services, and Experiences

357 views • 32 slides

Chapter 8

Chapter 8. Product and Services Strategy. Road Map: Previewing the Concepts. Define product and the major classifications of products and services. Describe the roles of product and service branding, packaging, labeling, and product support services.

486 views • 28 slides

Chapter 8

Chapter 8. Product and Services Strategy. What is a Product?. A Product is anything that can be offered to a market for attention, acquisition, use, or consumption and that might satisfy a want or need. Includes: Physical Objects Services Events Persons Places Organizations

774 views • 26 slides

Case Study 8

386 views • 23 slides

Chapter 12

Chapter 12. Designing and Managing Services. PowerPoint by Karen E. James Louisiana State University - Shreveport. Objectives. Learn how services are defined and classified. Understand how service firms improve their competitive differentiation, service quality, and productivity.

181 views • 18 slides

SERVICE MARKETING

327 views • 13 slides