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Ad Awareness: Campaigns targeting HW+Ch

Ad Awareness: Campaigns targeting HW+Ch

Ad Awareness: Campaigns targeting HW+Ch. Radio increases ad awareness by 82% for campaigns targeting housewives and children. Average uplift in ad awareness, exposed to radio ads vs. not exposed to radio ads. Base: 99 campaigns targeting HW+Ch ; average radio spend £343k.

By alika
(148 views)

Ad Awareness: Food/Snacks

Ad Awareness: Food/Snacks

Ad Awareness: Food/Snacks. Radio increases ad awareness by 103% for Food/Snacks campaigns. Average uplift in ad awareness,  exposed to radio ads vs. not exposed to radio ads. Base: 57 Food/Snacks campaigns; average radio spend £332k. Source: radioGAUGE from the RAB. 103% uplift.

By valora
(76 views)

Ad Awareness: Household Products

Ad Awareness: Household Products

Ad Awareness: Household Products. Radio increases ad awareness by 89% for household product campaigns. Average uplift in ad awareness, exposed to radio ads vs. not exposed to radio ads. Base: 11 household product campaigns; average radio spend £329k. Source: radioGAUGE from the RAB.

By alea-wallace
(126 views)

Ad Awareness: Drinks

Ad Awareness: Drinks

Ad Awareness: Drinks. Radio increases ad awareness by 92% for Drinks campaigns. Average uplift in ad awareness,  exposed to radio ads vs. not exposed to radio ads. Base: 28 Drinks campaigns; average Drinks radio spend £401k. Source: radioGAUGE from the RAB. 92% uplift.

By jolie-farley
(80 views)

Ad Awareness: Business

Ad Awareness: Business

Ad Awareness: Business. Radio increases ad awareness by 128% for Business campaigns. Average uplift in ad awareness,  exposed to radio ads vs. not exposed to radio ads. Base: 16 Business campaigns; average Business radio spend £380k. Source: radioGAUGE from the RAB. 128% uplift.

By cadman-day
(125 views)

Ad Awareness: Restaurant

Ad Awareness: Restaurant

Ad Awareness: Restaurant. Radio increases ad awareness by 80% for Restaurant campaigns. Average uplift in ad awareness,  exposed to radio ads vs. not exposed to radio ads. Base: 12 Restaurant campaigns; average radio spend £311k. Source: radioGAUGE from the RAB. 80% uplift.

By alan-frederick
(95 views)

Ad Awareness: Motors

Ad Awareness: Motors

Ad Awareness: Motors. Radio increases ad awareness by 117% for Motors campaigns. Average uplift in ad awareness,  exposed to radio ads vs. not exposed to radio ads. Base: 73 Motors campaigns; average radio spend £410k. Source: radioGAUGE from the RAB. 117% uplift.

By eugenia-norris
(110 views)


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