Sensory thresholds - PowerPoint PPT Presentation

Defining Sensation and Perception

Defining Sensation and Perception. Sensation The detection of physical energy emitted or reflected by physical objects. It occurs when energy in the external environment or the body stimulates receptors in the sense organs. Perception

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How do you make decisions about the world around you?

How do you make decisions about the world around you?. What is the information OUTSIDE your body called?. Stimuli. Stimuli include: light sound heat pressure chemical. What is it called when the stimuli are detected and transferred?. Sensation.

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1.14k views • 99 slides

MKT201 - Week 3

MKT201 - Week 3. Perception (Ch. 2). Chapter Overview. Introduction – Sensation &amp; Perception &amp; Perceptual Process Sensory Systems – Vision, Smell, Hearing, Touch, Taste Perceptual Process Exposure – Sensory Thresholds, Weber’s Law, Subliminal Perception

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967 views • 55 slides

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